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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Why omni-channel fundraising works at year-end

EveryAction

Although these results are pretty incredible, it’s always important to balance email volume with targeting the right donor segments so that each one of your supporters receives the right email messages as part of your omni-channel strategy.

Channel 224
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7 Year-End Appeal Strategies for Better Results

Network for Good

Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give. For a variety of reasons, some people just prefer to mail in a check. Use your board members to make personal phone calls to large donors.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

Later, you get their end-of-year appeal in the mail or in your inbox. But wait—a couple of days later, your phone rings. Then, around the beginning of the end-of-year giving season, steward them with a card, phone call, email, or video to thank them. Here are example phone scripts a staff member can use to ask for a gift: .

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Now, making a purchase on Amazon is as simple as sliding a button from left to right on your cell phone.

Lesson 292
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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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