It’s Not Too Late: 3 Strategic Year-End Fundraising Tips
Bloomerang
DECEMBER 13, 2021
The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. If someone wants to reach you by phone or email, it should be easy for them to do so. Send it to everyone on your mailing list who hasn’t responded yet.
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