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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. e-Newsletter Subscribers.

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3 Membership Engagement Strategies to Try Today

Neon CRM

A simple interest poll can provide a considerable boost in attendees. Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars.

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How to Use Social Media to Cultivate Donor Relationships

Achieve

Track engagement and follow up. You can make this request in an email, or you can highlight social media accounts in your newsletter. You can even add a QR code to direct mail that leads to your organization’s account. Give your donors the opportunity to get more involved with your nonprofit in addition to email newsletters.

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Include Your Mailing Address on Your Donate Now Landing Page for Check Donations.

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How to Improve Donor Retention

Allegiance Group

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. What is donor retention? Donor retention measures how many donors continue to give to your organization.