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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Direct mail is still important One shocking finding is how important direct mail is to fundraising. Even with advancements in technology like email and text messaging, donors welcome direct mail as a preferred method of communication. They share the stage with Baby Boomers who also prefer direct mail communication.

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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How to Improve Donor Retention

Allegiance Group

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. Removing unnecessary fields Removing internal and outbound links, including the navigation bar.

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page. Launch a Sustainer Program.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Internalizing and externalizing an organization-wide culture of philanthropy. Is it easy to join your mailing list? Consider Twitter polls or Q&A sessions or surveys. Do donors receive a mailed thank you card? Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. .

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Why Segmentation Is So Important in Email Marketing

NetWits

Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). Here''s what they said.