Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison
Qgiv
MAY 24, 2023
Direct mail is still important One shocking finding is how important direct mail is to fundraising. Even with advancements in technology like email and text messaging, donors welcome direct mail as a preferred method of communication. They share the stage with Baby Boomers who also prefer direct mail communication.
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