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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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ROI for a donor database

Robert Weiner

Even in the situations above, a ROI calculation may be appropriate. I cannot merely say “We raised XXX more dollars with software that cost $ZZZ.”. when do you say, “As of this time, we are now raising $XXX more dollars than we did before – based on the new software?” staff time to specify and test system enhancements.

Database 181
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Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Perhaps most powerfully, EveryAction allows for tracking the ROI of an ad campaign over time - letting nonprofits know if their investment in ads was worth it.

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How Do Nonprofits Make Money?

Qgiv

Of course, donations are a common source of funds for nonprofits, but other than that, how do nonprofits make money? How do 501(c)(3) organizations make money? To bring in the money to take care of every expense, nonprofits have many options. Raise money through fundraising. What are 501(c)(3) organizations?

Money 52
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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . If your mission is clear, it provides your donor with a tangible idea of where their money is going.

Mail 52
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Small But Mighty: Peer-to-Peer Fundraising For Small Nonprofits

CauseVox

With these advantages in mind, if you’re working to raise money for a small nonprofit, we recommend the following fundraising ideas to boost your ROI. Not only can you raise money through event registration, but you can also boost your revenue with sponsorships, branded merchandise, and matching gifts.

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A software integration may be the solution you’ve been searching for

EveryAction

Software integrations can sync your tools in a way that makes sense for your organization, saving you from the chaos of disjointed data and helping you make the most of all the information you’ve collected about your supporters. What is a software integration? This is where software integrations can make all the difference.