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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

You should have monthly reporting for ongoing stats that lead direction, but a Strategic Marketing Plan will help you create small manageable goals that correspond to an overall goal (more customers). Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates.

Marketing 246
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3 spreadsheets your association should get rid of right now

Nimble AMS

When the organization’s systems and processes make that difficult, employees often find workarounds by using spreadsheets to track data. Here’s a hint: You want to party like it’s 1999, not manage data like it’s 1999. You can run more accurate reports and make more precise and informed decisions for your organization.

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The Ultimate Nonprofit RFP Guide

Whole Whale

We recommend creating an excel doc to track the bids and give grades across desired criteria for each vendor. Hint: It should be mobile- and tablet-friendly.) Reporting and analytics needs : Google Analytics configured with goal tracking , website forms that are stored online and/or emailed. Hosting needs.

Guide 59
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How Donorbox powers these nonprofits’ fundraising

Socialbrite

While they all have different hints and tactics for success, there is one thing they all share in common: They’ve incorporated donation software into their arsenal. The fundraising software facilitates tracking your donors, accepting online donations, creating social campaigns around your fundraising activities and more.

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Social CRM, part 1

Zen and the Art of Nonprofit Technology

Beth pointed us in the direction of Jeremiah Owyang , who I’d been reading a little for a while, but had lost track of, since I don’t follow the social media space carefully. It’s a really solid post, with an information-packed report attached, as well as some resources.

Social 165
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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. The idea of donor lifetime value is a big one in fundraising.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. Hint: Did you know you can respond to all Facebook & Instagram direct messages and comments through Business Manager? . Get creative. Test-and-learn.