Headline Marketing Metrics Rate 
Nonprofit Tech for Good
AUGUST 9, 2021
This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. And while that may sound low, it is double the rate of Facebook Pages. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.
Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie! So, what do you think?
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NetWits
NOVEMBER 29, 2011
Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).
Bloomerang
APRIL 11, 2023
Successful event marketing starts with knowing how to reach your target audience. We’ll highlight best practices for promoting events on Instagram using creative marketing strategies that will help your opportunity stand out from the crowd. Allow event headliners or speakers to do an Instagram takeover. Recruit event volunteers.
Nonprofit Tech for Good
MAY 25, 2024
By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.
Tech Soup
JANUARY 19, 2017
This means an increased scrutiny of all the thank-you emails that get sent out automatically by your marketing platforms. If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. Write less lengthy copy and better headlines.
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
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