Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Before the holidays, I wrote a post about creating branded cover images for your supporters to incorporate into their individual profiles. If the audience is local, it is important to framing content and issues for local geographic area.

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Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. Nonprofit executives (83%) understand that social media makes it easier for supporters to organize independently – underscoring how critical it is for nonprofits to demonstrate their value and relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. The process looks something like this: The research supporting remarketing is compelling: 70% of website visitors who are remarketed to are more like to convert on your website. Live Chat Support. Zoho SalesIQ.

Ideas 111

Ideas Donation Online Strategy 111

Tech Soup

JANUARY 19, 2017

Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. Improve donation pages with stronger headlines, photos, and calls to action. There's a lot of scrutiny about the impact that social media can have on your digital engagement efforts.

Digital 36

Digital Marketing Game Headline 36

Connection Cafe

APRIL 29, 2014

If you’re in the business of encouraging donors to hand over dollars to support a mission, you likely get it. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline.

Marketing 37

Marketing Donor Michigan Test 37

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. Individual Behavior Change: Impact on users behaviors, purchase decisions, and daily lives that are in line with sustainability. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Care2

AUGUST 22, 2013

Plan for any meetings needed to solicit content or input from departments and outside support contractors. Produce a monthly website and online engagement report of key metrics. topic, draft headline, and bulleted ideas to expand on. Consider the following types of blog posts: Your Impact. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Neon CRM

JUNE 6, 2023

Let’s use an example of a local animal shelter who wants to drum up support for a proposed law to ban puppy mills. The first instinct might be to share a post about what the bill is and why your supporters should back it. But is that what your supporters really want to see? It ends with two calls to action.

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Content Ideas Summary Metrics 52

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Each member’s skills, network, and resources offer a unique path for support. Did we set appropriate capital campaign goals with our board?

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Campaign Tools Phase Accessibility 57

Qgiv

MAY 11, 2021

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Think like your supporters! Google lets you write three headlines and two descriptions for each ad.

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Google Grant Rate Headline 52

Roundtree

JANUARY 9, 2022

For example, if your organization provides clean water around the world, instead of labeling it as an annual report, call it “The Flow: Our 2021 Impact Report.” Here are some other generic alternatives to the phrase “annual report” worth considering: Impact Report. Donors give because they want to positively impact others.

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Report Metrics Headline Spam 52

sgEngage

AUGUST 23, 2023

Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. This creates more opportunities to engage with potential supporters. Getting Attention’s Google Ad Grants guide suggests putting yourself in supporters’ shoes when building campaigns. A single CTA.

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Grant Google Guide Management 67

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. The Basics of Google Ad Grants for Nonprofits From spreading awareness for your mission to rekindling relationships with lapsed supporters, the Google Ad Grant is a reliable way to accomplish your digital marketing goals.

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Grant Google Guide Nonprofit 52

Care2

JULY 26, 2007

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

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ROI Social Network Social Media Advocacy 53

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. Or how about measuring the impact of brand awareness? Is your audience most receptive to certain headlines or promotional offers? September 2017.

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email Marketing Strategy Fundraising 89

Saleforce Nonprofit

MAY 2, 2023

Tracking a few people, dollars, or ideas can be done in many ways, but nonprofits seeking to scale impact need a plan for all that data. Let’s look at how AI along with data and a nonprofit CRM can help your nonprofit scale impact — and how the newest innovations in Nonprofit Cloud can help you get there. This can feel daunting, right?

Data 52

Data Nonprofit Digital Metrics 52

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. Or how about measuring the impact of brand awareness? Is your audience most receptive to certain headlines or promotional offers?

email 45

email Marketing Strategy Fundraising 45

Nonprofits Source

MARCH 21, 2018

Want to know what platform you should be leveraging to maximize your impact? Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. 84% of Facebook users share to show their support for a cause and highlight issues that are important to them.

Social Media 109

Social Media Resource Marketing Media 109

Givinga

DECEMBER 11, 2018

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹. 76 percent of consumers refuse to buy products from a company that supports a cause they’re against.². Many analytics can also be automated.

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Platform Philanthropy Business ROI 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Perhaps your nonprofit has been growing its network on social media platforms and you have the opportunity to activate new supporters through your Facebook, Twitter, and social channels. 2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? Objective.

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Fund Campaign Practice Giving 130

Connection Cafe

AUGUST 21, 2017

It’s not about creating entirely new content or telling a different story, but you must acknowledge the existing relationship you have with the donor and, more importantly, the kind of impact they can have (or have had) through their gifts. Infographics on impact and ways to get involved. Video Stories.

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Gift Digital Online Pledge 27

Nonprofits Source

OCTOBER 11, 2017

In an ideal situation, you want these steps to build upon each other so efforts are being supported to achieve your goals. A like here, a comment there, and a link back to your site can, with time, have a huge impact on search rankings. Write A Headline That People Want To Click. Introduction. Conclusion.

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Process Content Digital Marketing 98

Connection Cafe

DECEMBER 22, 2013

It’s a platform to connect, to earn trust, and for even the most reluctant of supporters to discover just how much they want to be a part of your community. Your supporters’ Facebook news feeds just got a quality content make-over, and grumpy cat is taking a backseat to high-performing posts. Every dollar helps.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

MAY 30, 2014

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. And since your nonprofit is (hopefully) maintaining a blog that shares about all the goodness and impact your mission inspires, this is a post you can’t miss. knew he wasn’t lying.

Data 34

Data Charlotte Donor Storytelling 34