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Association 4.0—A Playbook for Success

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To put our ideas into real-world context, we interviewed leaders who are using this approach to grow their organizations. I’ve summarized advice from our contributors to offer practical ideas for beginning to integrate the Association 4.0 Joanna Pineda, founder, CEO, and Chief Troublemaker at Matrix Group International, Inc.

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Build a Mission-Worthy Team

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In our models, we assume that astronauts are intelligent, that they’re experts in their technical areas, and that they have at least some teamwork skills. Hire for Fit Don’t rely on games, group lunches, or happy hours to turn incompatibility into excellence. That’s a simplified example, but it’s the kind of idea that woke me up.”

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Want To Be a Leader? Get to Know Yourself

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And, without self-awareness, it’s impossible to be a role model for others. Personal growth—Acknowledging what brings out the best in you as well as what triggers less desirable behavior builds confidence and makes for more positive interactions. My colleague Joanna Pineda, CEO and Chief Troublemaker at Matrix Group International Inc.,

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Build a Successful Team, Know Where Your People Thrive

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Here’s an illustration of this idea from my experience. In her previous role, Sue had limited interaction with other teams in the organization. In her previous role, Sue had limited interaction with other teams in the organization. Her new responsibilities required gathering ideas from employees in every department.

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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

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Set the example by modeling the behavior you would like to see. Ask probing questions, consider a variety of opinions, including ideas that may be unpopular, and insist on objective analysis. Inspire Creativity Laughter and casual atmosphere encourage people to bring novel ideas forward. Don’t waste valuable brain power.

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Lead From the Human Side of Technology

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It provides context for successfully managing your behavior and the way that you interact with others. Edward Thorndike’s theories on social intelligence in the 1920s and Abraham Maslow’s idea of the hierarchy of needs in the 1950s are early precursors. EI is not a new concept. Its origins go back almost 100 years.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

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Groups spend hours crafting these statements; so, we think of them as foundational. One goal was to identify how the pandemic impacted their business models. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. The response surprised me.

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