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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. It needs to be combined with the other metrics to provide value.

Metrics 310
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How a Project Charter Can Help You Have a Successful Fund Accounting Software Implementation

sgEngage

Have you ever been pulled into a meandering project with no clear direction or goals? Any major project—such as implementing new fund accounting software—needs a well-developed charter to keep stakeholders focused on the goals and desired outcome. How does this project fit within your mission, values, and goals?

Project 89
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Choose what works best for your association and its overarching mission and goals.

Analytics 169
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 240
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A Step-by-Step Approach to Personalization

Forum One

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

When you turn to another person for relationship advice, whether that’s a trusted friend or therapist, you often start by discussing what’s bothering you. You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Sound familiar?

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message. In influencer campaigns, measure reach and impressions.