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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

The Millennial Impact Project studied why donors across generations start giving. See giving as a family tradition and seek to teach their children generosity. Sample identities could be “community leader” or “survivor” or “change maker.”. What has Research Shown About Why Donors Give? Donate for religious or altruistic reasons.

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Live blogging from the 2011 Millennial Donor Summit: The Generational Divide (Panel Discussion)

Amy Sample Ward

This panel discussion focuses on the generational divide, with the following panelists: Wendy Harman and Suzy DeFrancis, American Red Cross. Intro from Kari: When the Case Foundation was first discussing with partners what they wanted to get out of the Summit, they talked about how to bridge the generational divide.

professionals

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1 Million Trailhead Badges: Lessons from Salesforce.org’s Trailhead Journey

Saleforce Nonprofit

A sampling of badge art from Salesforce.org Trailhead modules. And yet even after all of that unforeseen growth and depth to the Salesforce.org Trailhead experience, we are on the threshold of something even dreamier. What’s next? The next million badges earned — and the millions after that — for more impact.

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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). At one charity where I worked, these generated about $30,000/mailing (we mailed three newsletters and one report/year). Sandy Rees found inserting envelopes generated about $20,000 a year at a food bank where she worked.

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Making the most of mid-level

M+R

So far, we have seen our new prospect groups generating 7x the conversions of the wealth-scored donors, and we are continuing to refine our approach based on which segments of this expanded pool made qualifying gifts throughout the first year of the program. . Sample impact report from Oxfam America. . . Related Links.

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What 2020 year-end fundraising can tell us about 2021 

M+R

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. What Bill Murray can teach you about email marketing. This skill and investment is paying off.

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How To Get Fire in Your Organization’s Belly: Key Insight from the Millennial Donor Summit

Beth's Blog: How Nonprofits Can Use Social Media

Here are my big picture takeaways from participating in this networked, virtual cross-generational exchange that explored the lessons learned from generation to generation –while encouraging more organizations to look within their own institutions at how they must change in order to attract, retain and engage new donors, activists, champions, etc.

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