Understanding the Psychology of Why Donors Give to Nonprofits
Nonprofit Tech for Good
AUGUST 14, 2022
The Millennial Impact Project studied why donors across generations start giving. See giving as a family tradition and seek to teach their children generosity. Sample identities could be “community leader” or “survivor” or “change maker.”. What has Research Shown About Why Donors Give? Donate for religious or altruistic reasons.
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