Come and get it! The 2023 M+R Benchmarks Study is served!
M+R
APRIL 27, 2023
We also compare retention rates and annual value for one-time and monthly donors. Digital advertising investment by nonprofits increased by 28%, and search remained the most reliable platform to generate a positive return on ad spend. Email generated 14% of all online revenue. Also: we say goodbye to open rates!
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