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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In reality, many nonprofits like St.

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Your End Of Year Fundraising Questions Answered

Bloomerang

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff. You can read part one here.

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Make Your Charity Gala Event a Donor Cultivation Powerhouse

Greater Giving

Beyond the Ballroom: Make Your Charity Gala a Donor Cultivation Powerhouse Fundraising events offer more than just glitz and glamour; they’re a potent tool for cultivating relationships with potential donors and qualifying them for future giving. Demonstrating genuine care fosters trust and opens doors for future support.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. Focus on selling – Judge ads by sales results, not awards.

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Are In-Person Events Making A Comeback? 5 Tips to Start Considering a Safe and Fun In-Person Fundraising Event Again

Bloomerang

As the world starts to open back up after the COVID-19 pandemic, now is an excellent time to re-imagine the various components of your organization and whether or not an in-person fundraising event makes sense. One area a lot of nonprofits are starting to dissect even more is the world of fundraising events.