Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

Here’s how it works, according to their recent Facebook and Tumblr posts: The Nature Conservancy has used photo contests to crowdsource photos from its network through social media in the post, as far back as 2008 when it ran a contest on Flickr. There are some obvious benefits: Engaging its network beyond the like on Facebook.

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Conservancy Contest Examples Congo 107

Care2

DECEMBER 4, 2013

Does engaging with people on social media encourage them to donate money? Or are people “Liking” a nonprofit page on Facebook just as a way to show public support (“hey, look at me, I’m charitable”), but in reality they are not invested in the organization? Let’s take a look at some of the data.

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Social Media Studies People Media 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. That statement guides how I engage and what content I share.

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

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Washington Metrics Facebook Donor 85

Care2

FEBRUARY 20, 2013

The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process. What’s missing is a way to effectively leverage FB, Twitter and the like. Takeways: Deepen advocacy engagement with existing supporters. Liberate your data from Facebook (i.e.

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DC Social Media Media Social 61

Have Fun - Do Good

AUGUST 3, 2011

"I'm taking FB/twitter hiatus for August as part of deepening my practice and my ability to listen and be present for this next year." - Facebook update by Marianne Manilov, Engage Network Maybe it's because it's summer, but lately I've been hearing more and more people talking about spending less time online.

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Green Time Info Movie 108

Care2

MARCH 20, 2013

While CNN is in the business of researching and reporting on the news and Komen is in the business of raising money for breast cancer research, neither of them understands the human side of operating in a multichannel world where people are engaging with you 24/7.

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Web Lesson Time Channel 78

Care2

JUNE 13, 2009

60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook?

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Facebook Social Media Advocacy Online 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

This peer learning exchange is designed to help state-based groups to be more effective in engaging their networks toward covering uninsured children. Advocates get better at communications – proactive/planning, partner engagement, message discipline. Increase engagement on social channels. Written social media policy.

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Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2011

While they had a relatively smaller number of followers on Twitter or Facebook, they had focused on engaging their community online. Their use of Facebook was instrumental in winning Sears’ Dads Making a Difference Contest. They said thanks. as a first time donor.

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Washington Training Train Giving 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

Our objective is to engage and educate our stakeholders – influential moms (18-49+), donors, employees, volunteers, new moms, community leaders, etc – through an affordable medium that reaches a broad audience. that already exists on our website or are media stories from local media outlets on our social media channels like Facebook.

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Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Monitors, listens, and researches the people in their network. Gets feedback and start conversations about their work.

Social Media 100

Social Media Effective Media Social 100

Museum 2.0

DECEMBER 3, 2019

I tried to picture a time before Jen Oleniczak Brown's museum improv company, Engaging Educator , as well as the aforementioned Jen, Mike Murawski, as well as Rachel Ropeik , and PJ Gubatina Policarpio 's GalleryThrowdowns. Research suggests that effective social media isn’t just about shilling but instead about sharing valuable content.

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Museum Work Social Media History 21

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

Next each of the panelists presented a research study based that combined large sample survey data on our issue area and appended actual social media activity usage. Good research starts with hypothesis generation. If they incorporate survey data it is often based on self-reported use of social media.

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Social Media Analytics Data Media 122

ASU Lodestar Center

MAY 9, 2011

ASU Home ASU A-Z Index My ASU Colleges & Schools Directory Map About Blog Academics Organizational Assistance Emerging Leaders Professional Development Philanthropy Research News & Events You are here: Home → Blog Pages Blog Home Write for us! The reason people are obsess over facebook and twitter are their incredible usefulness.

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Volunteer Social Media Generation Feeds 78

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

Kevin McSpadden, Facebook. Kevin McSpadden is the director of marketing and brand strategy at Facebook, joining the company 18 months ago. He is working on a social good strategy for Facebook. They post a photo of the recipient on their Facebook page and tag the donor as a way to say thank you. Boundless communities.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

The post initially caught my eye because there was a quote from Jennifer Aaker and Andy Smith, co-authors of The Dragonfly Effect (I’m giving away a copy ). I posted a link on FB page and it prompted quite a discussion from nonprofit folks. She Jillian York’s critique. But there are other mechanisms at work too.

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Offline Social Media Network Org 116

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you. RESEARCH STUDIES.

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Studies Research Attention Data 112

Tech Soup

MAY 3, 2011

At this month's packed Online Community Meetup (also referred to as #OCTribe), Jen Burton , director of Community and Support at Causes.com , spoke about Facebook's largest fundraising platform and its role in supporting nonprofits. With over 150 million installs, Causes is one of the largest apps on Facebook. You get an email.

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Causes Community Online Fundraising 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

Chocolate activates the pleasure center of the brain, at least according to some research. Supporting my Facebook Causes all the time? Engagement. 2047 Clicks [link] (call to action, linked to the FB Causes Birthday Wish). Views on Facebook Causes Birthday Wish Landing Page. Can you guess the song?

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Classes Learning Fundraising Reflection 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2012

This month the Arkansas Advocates for Children and Families presented the results of their experiment with promoted posts on Facebook for their Medicaid Toolkit Rollout. Many nonprofits, including the grantees in this group have been feeling that paying for promoted pays was unfair, but with a goal to get greater reach and engagement.

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Measure Facebook Help Arkansas 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2014

For example, Facebook users share 684,478 pieces of content in a minute. When you’re constantly jumping between Facebook, email and texts, however, your brain has to divide its limited resources. That thought that pops into your head, “Before I write that report, I’m just going to check my email or Facebook.”

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Attention Training Train Work 136

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2016

For example, Facebook users share 684,478 pieces of content in a minute. When you’re constantly jumping between Facebook, email and texts, however, your brain has to divide its limited resources. That thought that pops into your head, “Before I write that report, I’m just going to check my email or Facebook.”

Social Media 50

Social Media Job Brain Time 50

Connection Cafe

APRIL 6, 2017

The key to engaging social media influencers at scale (especially if they are already on your email list) is to treat them as a distinct segment. Examples of how influencers drive engagement. Engagement of followers. Goal: Email this list with the call to action to “share on Twitter”, “Post on Facebook”, etc.

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Influence Social Media Action Guide 29

Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2012

The Glasspocket’s blog has a post from Claire Gibbons, a senior program officer in the Research & Evaluation Unit at the Robert Wood Johnson Foundation that illustrates or describes the change. (KD Paine and I devoted an entire chapter to this topic in our forthcoming book , Measuring the Networked Nonprofit.).

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Social Media Media Arkansas Social 99