10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. 1) Set up your nonprofit’s Facebook Page to make a good first impression. First impressions are important on social media.

Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Social media is all about sharing! Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Facebook Weaknesses: .

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Optimize Your Nonprofit Facebook Page for Graph Search in 8 Steps


Facebook’s new Graph Search is very different from Google search. With Graph Search, … Social Media Facebook graph search John Haydon nonprofit facebook guy Social Media for Nonprofits

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5 Ways to Gain The Upper Hand in Facebook’s Newsfeed

Connection Cafe

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections.

Nonprofits Value a Facebook Like at $214.81


As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. Facebook Fan or Supporter). It’s a great conversation to start having because assigning real value to nonprofit Facebook fans is something that nonprofits, in general, haven’t figured out (yet). Each Facebook fan’s value is unique.

Who Really Sees You on Facebook?

Connection Cafe

Are you a small nonprofit trying to make the most of social media? Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page.

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money. If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

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Facebook Marketing Cheat Sheet


You want to learn everything you can about marketing your nonprofit via Facebook. … Social Media Facebook

Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

Facebook: Is it Worth your Nonprofit’s Time?


How much time should your nonprofit spend engaging with their “fans” on Facebook? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Their recent report provides great insight into how nonprofits are benefitting (or not) from Facebook. Like other studies have noted, social networks like Facebook are not raising much money. Hours a Week on Facebook.

Facebook’s Donate Now Button: A Small Win for Nonprofits

Connection Cafe

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon. It isn’t that people will now visit your Facebook page for the first time and be so inspired by, say, your cover photo that they’ll want to donate at that moment. Still trying to make sense of Facebook ads?

39 Questions Your Nonprofit Can Answer with Facebook Insights


This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? What types of media do fans prefer?

A Simple 6 Step Plan for Creating a Facebook Page that Works


In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. Are you using Facebook to it’s full potential? Your Facebook cover photo is prime real estate. Set up A few Apps (the Facebook Call-to-Action).

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

Every day, Millennials like me are turning to social media on their mobile devices, tablets, and desktops for information on the latest tools, news, resources, gadgets and opportunities to make our lives easier and better. As an active volunteer and donor myself, discovering new nonprofits on social media often piques my interest to get involved and seeing my “go-tos” actively posting keeps me engaged with their mission. Leverage social media to make your good work known!

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Facebook is Great, but Does it Really Work for Fundraising?


Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009. By comparison only 70% of small businesses use Facebook as part of their online strategy. of non-profits were able to raise over 10k through Facebook in 2010.

GUIDE: Growing and Sustaining your Volunteer Program


Social media is a great tool to widen your reach. Use social networks like Facebook and Twitter to reach out to a broader base of potential volunteers. Post the stories of your current volunteers on social media. Consider profiling them on your social media pages, hosting an appreciation event, or writing regular thank you notes. If you work at a nonprofit, you know what it feels like to have too much on your plate.

Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention


So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. With the release of their new “ Subscriptions &# feature, Facebook has made it even more compelling to use the platform as a way to communicate, connect, engage and impact people. Your Special Event Director /Manager can hype your next event to the Facebook world. How do you see Facebook subscriptions working for your organization?

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. Acquisition is the name of the game, and nonprofits have to keep a constant drumbeat of registration on their websites, social media changes, digital ads, events, and any multi-channel activities. Social media fundraisers are making a dent.

How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. Use Facebook Live to support and enhance your current strategy. Although Facebook Live is simple to use , many nonprofits are understandably hesitant about this new form of unscripted content marketing. Keep calm and Facebook Live.

Leveraging Facebook to the Fullest

NonProfit Hub

Why Facebook is Important to Nonprofits. If you’re a marketer, then you know the impact that Facebook has globally. The social media giant has 1.47 billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third most-visited site in the world. Americans alone spend 58 minutes a day scrolling through Facebook. billion, Facebook can make all of the difference for your organization, so of course, you want to use it to the fullest.

100 Social Media Tactics for Nonprofits


So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. That’s why it’s important to begin your foray into social media with a strong strategy. Melanie Mathos and I have developed a pair of presentations that focus on ideas you can plug into your social media strategy. Below you’ll find 100 social media tactics for your nonprofit.

Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

Connection Cafe

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Public content from businesses, brands and media has “crowded out the personal moments that lead us to connect more with each other.” Facebook will continue to use the amount of reactions, comment, and shares to rank posts in News Feed. Why did Facebook make this change?

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2018's Best Giving Tuesday Campaigns


Best Social Media Campaign: Woodstock Sanctuary. Before offering a donation option, Woodstock Sanctuary’s Giving Tuesday webpage highlights “A Day in the Life at Woodstock Farm Sanctuary,” a social media campaign that gave followers an inside look at the lives of the people and animals involved, but also allowed for viewers to ask questions and enabled staff to give live shout-outs to recognize donors throughout the day.

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Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. Facebook’s live streaming platform is empowering nonprofits to quickly engage supporters around the causes that matter most to them. San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . Facebook Guest Post Social Media

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Top 5 Social Media Tactics Every School Should Implement


Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Independent schools, private schools and K-12 schools have all found great benefits from using the Facebook platform to engage with students and families.

Social Media Optimization 2014: Twitter or Facebook?


————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year. These two complement and compete with each other’s style and have ever since the inception of Facebook nearly a decade ago. Guest post for SocialFish by Sarah Brooks.

Custom Facebook Landing Tabs Convert 47% of Your Visitors


According to All Facebook Jeff Widman of BrandGlue did some A/B testing. That type of conversion coupled with the fact that Facebook continues to push the limits, innovate and grow at a staggering rate (they’re over 550 million now) should convince you to at least explore creating a custom Facebook landing tab for your non-profit organization. As soon as you get to the Ford Focus Facebook landing page you’ll see something similar to the above. Where’d I get 47%?

The Facebook ‘Donate Now’ Button Should Be a No-Brainer for Nonprofits

Connection Cafe

Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. Reactions ranged from“let’s wait and see” to “Facebook missed the mark” and “this is dumb and I hate it”. We rely heavily on Facebook’s targeting capabilities to help build awareness for our cause.

Did Facebook Just Change the Game for P2P Fundraising (Again)?

Connection Cafe

And then in 2006, Facebook happened. For the first time in more than three decades, the growth of Facebook and other social tools made it possible to significantly widen the network for organizations who engaged in P2P fundraising. The dawn of Facebook gave rise to pleasantly surprised participants who received donations from an old college buddy they lost touch with, someone they just met last week, or a friend-of-a-friend they barely knew.

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Setting Up Facebook Fanpages

NCE Social Media

Okay, so you haven’t set up your agency fan page on Facebook just yet. A previous post of the NCE Social Media Blog discusses how to embed fan pages. Education and Training Facebook facebook fan fanpageFear not. Here is a 2 minute video with easy to understand instructions on how to do it. Once you’ve set up your fan page, you can embed them on other websites.

In Facebook We Trust. Why?


As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. If you read this blog or know me, I know “lately” is a laughingly inadequate descriptor of the time period during which I’ve been obsessed with the topic of Facebook. I’ve actually been ranting about it for most of the ten years I’ve been blogging about social media. On Facebook. .

Teens turn from Facebook to fresher social-media sites – USATODAY.com

AFP Blog

Teens turn from Facebook to fresher social-media sites – USATODAY.com : Facebook appears to have competition for teens' attention, and they're drifting to other social-media sites as evidence mounts that the growth of the world's largest social network is slowing

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Facebook Fundraising Tools Now Allow Monthly Giving

Nonprofit Tech for Good

According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream for nonprofits, Facebook has sticking power. Social Media Facebook Fundraising

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The Real ROI on Fundraising with Social Media

Connection Cafe

As your organization develops its social media and fundraising strategies, don’t forget to provide your fundraisers tips on how they can use social media to fundraise! Event Fundraising Peer-to-Peer Fundraising Social / Mobile #nptech event fundraising event fundraising tips Facebook Friends Asking Friends fundraising fundraising events Non-Profit nonprofit social media Peer to Peer Fundraising Social Media Social Media for Nonprofits Social Media Strategy

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Everything You Need to Know About the New Facebook Nonprofit Tool


Hopefully you've heard the great news:along with improvements to the recently introduced "Donate" button , Facebook announced a new fundraising feature to help nonprofits collect donations right on its platform. fundraising social media

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7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. In the same way that people share your Facebook Page updates with their friends, they can also share your website content with their friends. Now, if you have a blog AND a Facebook Page, your ability to reach people gets amplified! 7 Facebook hacks for your website.

3 Ideas for Inspired Social Media Content

Connection Cafe

When scrolling through your social media feed, what makes you stop and say “Wow”? This American Red Cross Facebook post does all these things: . Your social media accounts should share a variety of content. Ultimately, you want your supporters to end up on your email list so you can continue building relationships outside of social media. . Nonprofit Social Media nonprofit social media social media tips

Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy

AFP Blog

Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy : 'via Blog this

Facebook Marketing for Dummies

Wild Apricot

If you are new to Facebook or wondering how to manage the new timeline layout - here's a look at John Haydon's new book and video tutorial. Facebook social media

Is Facebook Video Killing YouTube?

See What's Out There

But last August, something remarkable happened: Facebook had more video views than YouTube. The post Is Facebook Video Killing YouTube? strategy video autoplay digital facebook facebook video michael hoffman nonprofit nonprofit video online see3 See3 Communications social media video strategy YouTube YouTube has also dominated video views for the past decade. In July of 2013, YouTube had about 18 billion video views.

22 Ways to Stay Connected with Your Schools Alumni on Facebook


Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. Schools have a unique opportunity to build their Facebook following and stay connected with alumni due to the captive audience and deep relationships that are built with students, families and faculty. That said, simply creating a Facebook page will not cut it. Give them access to video that’s only available on your Facebook page.

Nonprofits! This Is How to Use Facebook’s Fundraising Tools

Nonprofit Tech for Good

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! ” Donors are quickly learning that after a first donation is made on Facebook all other donations can be made with two taps. Finally, it is worth noting that: 1) Facebook’s Fundraising Tools are free to use. Facebook Fundraisers.

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