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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

84% text-to-pledge gifts are fulfilled ( MobileCause ). For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). Social Media Stats. 71% of nonprofits worldwide agree that social media is effective for online fundraising ( Global NGO Technology Report ).

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Accessibility on Social Media

M+R

Maybe you’ve pledged to work with more LGBTQ creators or feature more BIPOC faces in your stock imagery. But inclusion on social media isn’t just about what you post—it’s about how you post as well. . Let’s talk about a few steps that you can take NOW to make your social media content more accessible for everyone. .

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9 Ways to Use Text Messaging for Your Virtual Fundraising Event

Nonprofit Tech for Good

6) Encourage pledges. Did you know that 49% of pledges are initiated through a text message link? Or that 84% of pledges opened during a fundraising event are fulfilled? It’s safe to say that pledge requests during your virtual nonprofit event are a must! Donate here: [LINK TO DONATION FORM]. For Example: 1.

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9 Social Media for Social Good Sites You Should know About

NetWits

Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. Social media for social good is grassroots organizing, fundraising and impact in the digital world.

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Social Superpower: Using Facebook to Increase Your NPO’s Website Traffic

Byte Technology

One of the more advantageous developments from social media behemoth Facebook occurred recently when they increased News Feed exposure for links people share with their friends. Simply put, Facebook puts friends “first” in a News Feed. Nonprofit Social Media Web Design' Like the “Like” Button.

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The Ins and Outs of Facebook Fundraising: A Complete Guide

sgEngage

Facebook fundraising can get a bad reputation, especially when organizations fail to see the opportunities to engage and retain a new generation of supporters. However, Facebook fundraising is much more than a helpful boost to your organization’s online donations. When it comes to Facebook Fundraising, we wrote the ultimate guide !