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Colleges & Universities Choose Salesforce to Accelerate Advancement ROI

Saleforce Nonprofit

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. Purdue Increases Productivity.

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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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To Get Close to Members, Follow MarTech Trends

.orgSource

There are technology tools that can make information and data analytics accessible to everyone. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. But—you can’t know, what you don’t know.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

“Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” Be Deliberate Thought leadership is an important top of the funnel marketing tool. So, this exercise is also a marketing tool.

YouTube 221
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Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So, how do identify if you are succeeding or evaluate if you are improving? Tags: case study case studies strategies metrics roi socialmedia strategy. So, how do we measure those items?

ROI 135
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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. Facebook wants the tool set to be limited.

ROI 248
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

The key, though, is doing it in a way that delivers maximum ROI. The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. This should generate enough data to give you a good sense of your cost per action and ROI.

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