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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 1) Set up a conversion event and create a campaign.

Facebook 235
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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations.

Facebook 221
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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

A big part of being a nonprofit leader is creating and maintaining a fruitful relationship with your board. And when it comes to creating a nonprofit business plan for your organization, that’s a task that generally falls to the board—a situation that can create a big disconnect between what you need and what you actually get.

Guide 52
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The Ultimate Guide to Social Media for Nonprofits

Qgiv

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?

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Metrics: Go Beyond Counting Likes and Followers

NTEN

Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected.

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How and Why to Track Your Donor Acquisition Rate

Neon CRM

It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. One valuable metric will be your donor acquisition rate for the month of December. Do you set donor acquisition goals?

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. Do this weekly or monthly.