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6 Ways to Engage Millennial Donors

Everyaction

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. First, millennials move around, a lot. You can read more about that here. Swag offers.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

Leveraging a secure payment solution throughout the donation process strengthens donor trust and allows them to use a convenient payment method. With this functionality, donors can tap their credit card, Apple Pay, or Google Pay digital wallet onto a mobile device and have their gift processed through the Bloomerang mobile app.

Process 82
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The Nonprofit Administration Dilemma: How Much Should You Spend on Fundraising?

Get Fully Funded

Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. On the other end of the spectrum, if you’re spending more than 25% of your total income on fundraising and administration, your donors may be turned off and stop giving, which means your programs may suffer. And fundraising.

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Why Continued Training Is Necessary For CRM Success

TechImpact

Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track. End users are lost, and training finds them.

Training 193
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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

To help you understand this, let’s look at Campaign Monitor’s research which states, that ‘ donors prefer email.’ Around 42% of donors prefer to hear from nonprofits via emails. Now, mobile phones are used to check emails. So, to ensure that your emails reach out to potential donors, segmenting must be taken seriously.

email 85
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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. You choose a unique keyword and are assigned a phone number for supporters to text. Supporters text the keyword to your phone number.

Mobile 56