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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. What is Link Tracking Protection? Click Tracking is less specific to an individual user.

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The Complete Email Marketing Guide For Nonprofits

CauseVox

Email marketing is a powerful tool to communicate with your current supporters, cultivate new relationships, and drive donations for your nonprofit. According to HubSpot , on average people receive 121 emails per day. And this year, we expect to see an average of over 361 billion emails sent per day! Best of luck!

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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Conquering Donation Procurement for Your Fundraising Event

Greater Giving

Conquering Donation Procurement: Track, Thank, and Triumph at Your Next Fundraising Event As fundraising professionals, we know the magic of a well-stocked fundraising event. Fundraising procurement of donated items fuels excitement,drives bids, and ultimately, raises crucial funds for your cause.

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Wouldn’t life be easier if people opened and read your fundraising emails? And even better, RESPONDED to them by clicking the Donate Now button? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. That’s average. ). That’s average. ). So frustrating!

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