TechImpact

JUNE 19, 2014

Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Start measuring, and reporting. Start Small.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Saleforce Nonprofit

FEBRUARY 9, 2022

We use Salesforce tools to create a digital environment which engages at-risk youth, and has proven to be highly impactful in changing negative trajectories and positively impacting wellbeing. It is this externalisation and validation of success that creates change, and, as a result, changes lives.

Music 106

Music Measure Impact Data 106

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 117

Digital Strategy Nonprofit Phase 117

Qgiv

APRIL 19, 2022

Meanwhile, placement in Software Advice’s Front Runners Report is based on user reviews that measure a product’s usability and customer satisfaction. The post Qgiv Named Top Fundraising Software by G2 and Gartner Digital Markets’ Network Sites Capterra and Software Advice appeared first on Qgiv Blog. Request a Demo.

Gartner 98

Gartner Software Advice Site 98

.orgSource

MARCH 18, 2024

That repositioning resulted in strategies that revolved around the physician, and it drove products and services in the same direction. But what we see emerging now because of the digital world that we live in is that public engagement is more accessible than ever. Those are value-based outcomes that may result in growth.

Associations 221

Associations Jordan Industry Podcast 221

Beneblog: Technology Meets Society

JUNE 22, 2013

Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies.

Measure 181

Measure Technology Audio eBook 181

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. As readers of this blog well know, digital and social media can be difficult to keep up with.

Arts 110

Arts Social Media Studies National 110

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas.

Benchmark 77

Benchmark Blackbaud Report Online 77

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. If donors understand impact and results, they are more likely to donate again. and again.

Digital 138

Digital Data Marketing Org 138

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives. Identifying a SMART objective is an essential to success, but your organization needs to measure results in context. What did you learn?

Benchmark 96

Benchmark Social Media Measure Results 96

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. As a result, they invited the expert to develop more courses and saw an increase in learner enrollment and program revenue.

Analytics 169

Analytics Education Program Impact 169

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Evaluation 251

Evaluation Government Director Facilitation 251

Nonprofits Source

APRIL 3, 2024

In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly.

Organization 52

Organization Online Influence Metrics 52

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. For your copy, consider which appeals have worked best in other digital channels.

Facebook 242

Facebook Fundraising ROI Virginia 242

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.

Analytics 106

Analytics Google Digital Free 106

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2014

The Foundation recognized that a big opportunity exists between the intersection of story and technology, and launched a research project to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the well-being of the poor and vulnerable around the world. What Makes a Story Great.

Storytelling 111

Storytelling Digital Impact Tools 111

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. As a result, you’ll need to get comfortable with using hashtags to promote your content. 7) Measure your social media engagement. Source: Dreamgrow.

Social Media 332

Social Media Associations Media Social 332

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

Law 52

Law Digital Guide New York 52

EveryAction

JULY 12, 2023

The hard work laid out above can seem especially time-consuming (and expensive when measured in dedicated staff hours) compared to just allocating some budget for Care2 or Facebook. As a result, your acquisition goals need to be much greater than the number of active volunteers you want to have when the state session rolls around.

Volunteer 195

Volunteer Campaign Advocacy Nonprofit 195

Cloud 4 Good

AUGUST 2, 2022

In this report, you will find the results: How Salesforce is creating digital transformation for institutions like Indiana University Foundation and Alumni Association, Kansas State University, and University of Maryland, Baltimore County. The measurable impact Salesforce has created for higher education institutions in the year 2021.

Education 92

Education Baltimore Indiana Kansas 92

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

We’re trying to understand what continues work and what doesn’t and evolve practice. You need to be nimble and not blindly follow a template because it worked in the past. Measurement and learning are now more important than ever for success. And, that is how they measure success. This advice still holds true.

Facebook 135

Facebook Results Change Organization 135

Qgiv

APRIL 22, 2024

Digital marketing Nowadays, people are becoming more and more focused on digital media. Digital marketing is more and more common because that’s where the people are. Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media.

Feeds 102

Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What are your KPIs?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. The truth is that marketing, whether digital or traditional, is all about putting yourself out there. Content marketing is at the heart of many digital fundraising strategies.

Digital 68

Digital Marketing Strategy Adwords 68

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Focus on selling – Judge ads by sales results, not awards. Apply those lessons to general advertising.

Lesson 59

Lesson Fundraising Digital Test 59

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing.

Measure 104

Measure Aggregator Platform Consultant 104

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Measure 52

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm. Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122