Connection Cafe

MARCH 26, 2021

To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. Show Gratitude. Reach New Audiences.

Mail 44

Mail Support Channel Campaign 44

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Oh, and (most of the time) people trust numbers, statistics, facts and figures. 3 simple data tips for better digital marketing. Conclusion.

Digital 138

Digital Data Marketing Org 138

The NonProfit Times

MAY 10, 2024

This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change. However, statistical reporting needs to be balanced by stories that tug at the heart in ways young people can relate.

Data 105

Data Donor Giving Arlington 105

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Facebook alone has 2.41 Make it easy.

Digital 52

Digital Technology Giving Arizona 52

Bloomerang

MARCH 13, 2023

Here are some vital statistics : Employed people receive an average of 126 emails/day to their business in-box. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Mostly, people won’t open your email.

email 125

email Communication Mail Nonprofit 125

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Program features and statistics are important, but they shouldn’t be the center of your communications. We frequently talk about A/B testing as a digital tactic—and it is! Are there any key, timely motivations that you can hone in on to engage these groups? 4) Focus on the Benefit. 6) Don’t Forget A/B Testing.

Communication 279

Communication Fundraising Test Hints 279

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Since you won’t be able to retarget anyone using Apple Mail with this method, you’ll have to come up with a new plan.

email 104

email Marketing Test Mail 104

TechImpact

AUGUST 26, 2013

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 20% of donors are more likely to be persuaded to give through online resources, as compared to direct mail. 79% of donors were influenced by an online video ad.

Google 201

Google Fundraising Statistics Mobile 201

Qgiv

APRIL 22, 2024

Your nonprofit marketing approach relies on stories, statistics, and emotional appeals to connect with potential supporters on a more personal level to rally support for your cause. Digital marketing Nowadays, people are becoming more and more focused on digital media.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

MARCH 13, 2023

Here are some vital statistics : Employed people receive an average of 126 emails/day to their business in-box. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Mostly, people won’t open your email.

email 75

email Communication Mail Nonprofit 75

NetWits

DECEMBER 28, 2010

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. Here’s a quick peek into some key statistics.

Profit 264

Profit Business Stats Statistics 264

Bloomerang

JUNE 1, 2022

Here’s what to expect: Year-end giving statistics roundup. Year-end giving statistics roundup. These statistics illustrate why you should prioritize year-end giving within your overall fundraising strategy: 1/3 of all annual giving happens in December, and around 11% of total donations arrive within the last three days of the year.

Guide 114

Guide Giving Nonprofit Metrics 114

The NonProfit Times

MAY 23, 2024

“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. It’s surprising to see how statistically significant such seemingly small changes can be.”

Test 52

Test email Spam United States 52

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Segment your audience. Get in touch here!

Gift 207

Gift Consultant Audience email 207

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here ! We are short 100 signatures to reach our goal—act now!”

Advocacy 207

Advocacy Nonprofit Training Train 207

Candid

APRIL 6, 2023

Take it a step further by creating templates and toolkits that fundraisers can use to share information about your campaign on key channels like mailings, social media, email, SMS messaging, and more. Leveraging direct mail. Handwritten letters or cards are among the most personal ways to thank your supporters. Giving a gift.

Campaign 98

Campaign Fundraising Mail United States 98

Nonprofits Source

JUNE 29, 2023

On the other hand, if you’d like to prioritize inviting prospective donors, you might include testimonials and statistics from previous silent auction events to persuade them to attend. Direct mail. Direct mail can be especially effective for reaching audience demographics who are not actively engaged online.

Marketing 52

Marketing Tips Channel Audience 52

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Use statistics to vividly demonstrate the scale of the problem being addressed.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? Buying mailing lists. When it comes to email marketing, most nonprofits rely on buying mailing lists, and it has its own pros and cons. Use digital marketing as a channel and collect email addresses via social media marketing. According to Mailchimp ?

email 84

email Marketing Spam Rate 84

Neon CRM

OCTOBER 31, 2023

Try teaching people a fun fact or statistic related to your work. Embrace Analog Donor Engagement Strategies When was the last time you got a card in the mail? In fact, reaching out to your community offline can help you stand out from the hundreds of digital-only marketing campaigns your donors receive. Teaching them something.

Donor 98

Donor Strategy Nonprofit Phone 98

Qgiv

NOVEMBER 1, 2022

These letters can come in many formats, from direct mail to emails. Give statistics about your most successful fundraisers and provide updates about projects donors have helped to fund. The best way to do that is to include a donation form with all your end-of-year giving letters, whether you’re sending them by email or direct mail.

Giving 52

Giving Gift Mail Donation 52

Achieve

JANUARY 27, 2023

According to 360MatchPro’s matching gift statistics , an “estimated $4 – $7 billion in matching gift funds goes unclaimed per year.” Direct mail. To supplement your digital marketing, consider sending out information about your recurring giving program on print materials and mail them to your donors.

Program 52

Program Giving Gift Mail 52

Allegiance Group

JUNE 7, 2023

These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. These statistics show the real-world implications of this decrease: Between 2004 and 2014 alone, median donation values dropped by approximately $140 per household , according to the Nonprofit Quarterly.

Donation 52

Donation Practice Fundraising Gift 52

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Nonprofit Email Marketing Statistics. Why are so many nonprofits utilizing email in their overall digital strategies ? However, once nonprofit technology entered the equation, it drastically optimized the process.

email 52

email Guide Marketing Online 52

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. What next steps can you take to communicate more effectively by email, postal mail, and online? Donor communication is woefully lacking in many nonprofits.

Action 76

Action Report Practice Fundraising 76

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well. That means for every dollar you invest in email campaigns, you can expect an average return of $44. But what about reach?

email 52

email Rate ROI Social Media 52

Achieve

JULY 28, 2022

Most Millennial and Gen Z donors think of checkbooks and mailing as outdated. For instance, Double the Donation’s fundraising statistics. reveal that only 6% of Millennials are inspired to give via direct mail compared to 18% of Boomers. . Chances are your nonprofit is already using a range of digital tools.

Process 52

Process Donor Pledge Demographics 52

Qgiv

SEPTEMBER 28, 2022

Fundraising statistics show that nonprofits retain 31% of first-time donors who made their gifts offline. That’s why you should connect with new donors on a variety of platforms and in a variety of ways, not just digital ones. Highlight upcoming ways to get involved. Remind new matching gift-eligible donors to apply for these matches.

Donor 69

Donor Virginia Retention Gift 69

Qgiv

JANUARY 3, 2024

Both local and toll-free options include 10-digit phone numbers instead of the 5-digit shortcode that is more commonly available for text fundraising. Pledge’s text-to-donate tools include donation reporting, donor conversion tracking, fundraiser statistics, and digital wallet payment options. Promote your campaign.

Platform 59

Platform Giving Plugin Pledge 59

Top Nonprofits

MARCH 12, 2021

Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels.

Trend 98

Trend Campaign Fundraising Mobile 98

Givinga

NOVEMBER 14, 2018

Statistics show that people donate more during the giving season at the end of the year. Giving Tuesday campaigns are a product of the digital age. Take advantage of Giving Tuesday’s digital relevancy by reminding people about the campaign through internal and external digital channels. Give Employees Time to Prepare.

Campaign 49

Campaign Giving Philanthropy Charity 49

sgEngage

FEBRUARY 17, 2023

Add “subscribe” buttons not only on your website, but also in the footer of your emails, in email signatures, on direct mail QR codes, and in your social media bios. Graphics: Well-designed graphics can make statistics and data compelling, while delivering the transparency your constituents demand.

email 80

email Communication Effective Fundraising 80

Care2

SEPTEMBER 21, 2013

For example, d irect mail is not dead. Generations Y and X prefer to give online, and as many Baby Boomers say they give online as via direct mail. Now that you have seen the statistics around Canadian giving, how will you use this data? They demand accountability and transparency than older donors. Embrace it!

Generation 66

Generation Philanthropy Canada Benchmark 66

sgEngage

FEBRUARY 18, 2023

Add “subscribe” buttons not only on your website, but also in the footer of your emails, in email signatures, on direct mail QR codes, and in your social media bios. Graphics: Well-designed graphics can make statistics and data compelling, while delivering the transparency your constituents demand.

email 72

email Communication Effective Fundraising 72

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. digital fatigue. . Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. Plus, fundraising statistics. Let’s dive in. .

Digital 105

Digital Communication Tips Virtual 105

Allegiance Group

FEBRUARY 2, 2024

Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence. Digital marketing also promotes higher retention and engagement by establishing more donor touchpoints. What are the benefits of digital marketing for nonprofits?

Digital 52

Digital Marketing Channel Nonprofit 52