The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. It provides a platform to share the nonprofit’s mission, programs, accomplishments, and opportunities for the public to get involved.

Websites 59

Websites Guide Impact Metrics 59

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . So, how do we monetize this? Hard Costs: .

Raise 325

Raise Fund Phase Audience 325

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 240

Practice Fundraising Guide Channel 240

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Final Tips for a Successful Nonprofit Digital Strategy.

Digital 98

Digital Strategy Create Phase 98

Nonprofit Tech for Good

MARCH 3, 2024

Using this software doesn’t just make things run smoother; it also helps you make better choices and have a bigger impact. These new tools brought a digital approach to grant management, making processes much easier for nonprofits. Its design makes navigating the platform simple , so organizations can get the most out of it.

Grant 212

Grant Software Trend Fund 212

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. This is the biggest day for donors to research nonprofits they want to support, whether to simply check legitimacy or to dive deeper into mission and impact.

Campaign 75

Campaign Digital Profile Social Media 75

Qgiv

OCTOBER 9, 2023

Digital programs. A digital program is an advertising campaign from the business on behalf of your nonprofit. There are many metrics you can use to qualify how successful your campaign is. Create matching content for the platforms you and your partner are both active on for you to post to your nonprofit’s pages.

Causes 52

Causes Marketing Impact Guide 52

DNL OmniMedia

AUGUST 25, 2021

You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar. Let’s get started.

Storytelling 98

Storytelling Digital Marketing Guide 98

Neon CRM

JULY 28, 2023

While the present day is more evenly split between digital giving (online, email, text) and more traditional methods (direct mail, in-person), the trend lines are clear. Neon CRM Neon CRM is a comprehensive online fundraising and donor management platform designed for nonprofit teams who do it all. Let’s get started!

Platform 52

Platform Online Fundraising Paypal 52

Qgiv

APRIL 22, 2024

Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change. Nonprofit marketing is deeply intertwined with social impact rather than focusing on financial gain.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

JANUARY 30, 2024

Presented by The Webby Awards, The Anthem Awards recognize and celebrate the impactful endeavors of individuals, companies, and organizations worldwide. This innovative project offers comprehensive data on 36 metrics for all 435 U.S. This groundbreaking online platform offers unparalleled access to millions of records from the U.S.

Award 73

Award Captivate Celebrate Voice 73

Saleforce Nonprofit

DECEMBER 13, 2022

In the midst of the digital revolution, Housing Associations are looking to those in the Commercial sector who have paved the way for the market to become more customer-centric , more data-driven, and more innovative in the ways they make technology work for them. We all recognise the power that data can unlock.

Digital 59

Digital Learning Practice Social 59

Forum One

MARCH 18, 2021

So, it makes sense that something as all-encompassing as digital transformation feels herculean. For many organizations, digital transformation is still nothing more than a buzzword. So, how do we get our colleagues to see the importance of updating the way they work and buy into a digital transformation strategy?

Digital 88

Digital Demonstration Colorado Leadership 88

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. What’s more, this campaign cultivated recent donors and primed others for an impactful fiscal year end fundraising campaign. In the world of digital marketing, action begets action, making recent activists excellent prospects for a potential donation.

Advocacy 101

Advocacy Digital Fundraising Global 101

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. It’s no secret that digital fundraising and marketing have become exponentially more important to fundraisers and marketers. Web analytics also deliver insights that other platforms don’t.

Measure 52

Measure Fundraising Analytics Channel 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Spring & Summer 2022.

Strategy 266

Strategy Fundraising Social Media Nonprofit 266

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

Benchmark 66

Benchmark Analytics Google Comparison 66

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. Measure metrics that matter.

Action 106

Action Change Metrics Measure 106

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

NOVEMBER 14, 2023

Often, organizational structures within individual facilities and departments create their own data platforms and workflows that are not aligned with one another. To make matters worse, these platforms may not be built to scale, meaning they won’t be able to keep up with the demands associated with increasing data volume.

Integration 76

Integration Data Nonprofit Platform 76

Get Fully Funded

MAY 9, 2024

Be sure to share genuine, personal thank you messages that greet the donor by name, reference the specific ways they are supporting your mission, and report on the impact their gift will make. Make sure to focus on the larger impact this support would have (e.g., “By Keep in mind that this process is rarely linear.

Gift 52

Gift Marketing Data Strategy 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

ASU Lodestar Center

JANUARY 11, 2018

posted by Chris Giarratana Digital Strategy Consultant. Social media is one of the best platforms to spread your organization's message and get to achieve your goals. The best way to answer this question is to measure the impact of your social media campaign. This is another social media metric that is easy to track and report.

Metrics 53

Metrics Measure Communication Online 53

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

DNL OmniMedia

APRIL 15, 2024

alone, it’s easy to see that there is a lot of competition to obtain members and donors and find unique and impactful ways to keep those members engaged and happy. Today, nearly everything is digital, so it makes sense that your nonprofit’s website is often the first point of contact for potential members and donors. With over 1.9

Websites 52

Websites Experiment Tips Poll 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Digital technologies are connecting residents in neighborhoods, catalyzing community discussions, changing the way governments and citizens interact, and making government more transparent. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Saleforce Nonprofit

OCTOBER 13, 2021

And if you’d like to go back and watch — or rewatch — any sessions that you may have missed the first time around, they’re all available for you to catch on demand through our new streaming platform, Salesforce+. Salesforce.org has become the largest tech-for-social-impact community in the world. Chief among them?

San Diego 128

San Diego Student Education Philanthropy 128

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. Digital Revenue Unplugged The median nonprofit saw their overall online giving decline by 4.0%. Email deliverability and associated changes in active emailable list size. How do we account for this revenue?

Fundraising 106

Fundraising Gift Digital Trend 106

Nonprofits Source

MAY 8, 2024

Younger donors often engage more with social media and interactive platforms, whereas older donors might favor traditional channels like newsletters and emails. Adapt to each platform you use. By using multiple platforms to share your auction marketing materials, you can maximize your reach and engage with a broader audience.

Storytelling 52

Storytelling Marketing Create Tips 52

Qgiv

AUGUST 21, 2023

Because a lot of GivingTuesday promotion takes place on social media, consider using different platforms’ paid ads options to boost your campaign before the day arrives. Different platforms have unique audiences and trends for you to use to your advantage. higher than the rest of the year and leads to higher donor retention as well.

Template 98

Template Retention Stream Social Media 98

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

NOVEMBER 10, 2023

Consider the gift amounts that have a significant impact on your organization’s ability to work toward your mission. Determine whether external factors like economic changes or global events may have an impact on your major giving strategy. Explaining why you need their support and how they’ll make an impact is key for obtaining gifts.

Gift 99

Gift Raise Guide Relationship 99

Cloud 4 Good

AUGUST 5, 2021

This migration couldn’t have come at a better time, according to Director of Digital Strategy Evan Thrailkill: “Marketing Cloud remedied internal communication challenges and replaced an email system that had become basically unusable.” . The Digital 360 Advantage. We’ve seen really great response rates from these comms.” .

Alabama 113

Alabama Student University Application 113

Nonprofits Source

NOVEMBER 21, 2022

Is your digital marketing strategy taking full advantage of this trend? Microsoft’s Ads for Social Impact or the Microsoft Ad Grant is a program available to eligible nonprofits to help transform their digital presence. Nonprofit Source is a go-to for all nonprofit digital marketing strategies. Increased Conversions.

Grant 97

Grant Nonprofit Digital Metrics 97

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. If personalization is not already part of your digital strategy, we recommend taking a gradual—crawl, walk, run—approach.

Personal 101

Personal Test Demographics Analytics 101