article thumbnail

A Helpful (Unofficial) Digital Training Guide for New AmeriCorps Members

Whole Whale

However, over the past two years of the pandemic, there has been a massive shift to digital outreach that nonprofits now rely on to increase impact. These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. . Are emails being sent?

article thumbnail

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

To Know Where Your Money is Going. In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. As Dave Ramsey often states, “You need to tell your money where to go instead of wondering where it went.” To Choose Your Channels Wisely.

Marketing 246
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Tech Hints for Stronger Peer-to-Peer Campaigns

Achieve

Making your volunteers feel supported and valued while they fundraise will help them raise more money and create a positive experience. . Seth has firsthand experience with nonprofit fundraising and advocacy, including leading software implementations and digital fundraising campaigns.

Hints 59
article thumbnail

Making Automation Work for You

Forum One

Automation is a critical part of any organization’s digital strategy. Because, let’s be honest—while the goal of automation is efficiency, it can first take an investment of time, effort, and even money to realize that gain. Hint: If you use a CRM, you’re likely already paying for automation tools! Marketing automation.

Work 60
article thumbnail

Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Tools like donation tiers or compelling content that clearly exemplifies how her money will be used really speak to her. Therefore she prefers to give money online rather than attend an in-person event or volunteer. For instance, Annie enjoys stories of how her money is making a difference, but hates barriers to giving.

article thumbnail

These 3 Types Of Nonprofits Spend The Most On Advertising According To This 2021 Study

Kindful

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Nonprofits that spend more money on advertising. Does every nonprofit need to spend money on advertising? did not allocate any money to advertising, which means 25.2%

Studies 87
article thumbnail

Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates. How can your organization apply this?

Charity 128