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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. .

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos.

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7 Video Conferencing Tips To Get You Through Social Distancing—And Beyond

Global Giving

I have a confession: I have a crush on Zoom, the video conferencing platform. If you are suddenly tasked with turning an event into a webinar, these nonprofit video conferencing tips are for you. Here are my top six tips for Zoom (or your favorite video conferencing platform): 1. Practice and prepare. Best of luck!

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3 Things We Learned From This Year’s User Testing Videos

Achieve

This year, as an important resource and add-on to the 2014 Millennial Impact Report, we’ve worked with Millennial employees across the country to conduct video-recording user tests. But here are some things we’ve learned from these user tests: Millennial employees were drawn to good design, but frustrated by lack of information.

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

All About Donation Pages Donation pages—sometimes known as giving or fundraising pages—are special webpages designed to rally financial support for a cause or individual. This isn’t just about beautiful words—pictures and videos are your allies, bringing the world closer to your cause and adding a human touch to cold stats.

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