Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 103

Bloomerang

OCTOBER 30, 2023

Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times.

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Feeds San Antonio Donor America 83

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? While different, these concepts are related.

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Fund Donor Strategy Search 52

Nimble AMS

APRIL 20, 2022

One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. Additionally, it encourages volunteer engagement and retention at your association. . Acknowledging volunteers maximizes retention. Design a volunteer perk program.

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Associations Volunteer Benefit Retention 132

Association Analytics

DECEMBER 13, 2023

Consider your average spending year over year or the trend in your retention over a period of time. Because you likely have more data than one person can realistically manage, it can also make sense to designate a data owner for every data set with that person in charge of measuring progress on your clean up project.

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Data Tips Associations Government 169

Bloomerang

AUGUST 28, 2023

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) are specifically designed to help nonprofits retain more donors. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

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Profile Software Nonprofit Donor 92

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

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Mobile Digital Fundraising Advocacy 130

Qgiv

AUGUST 9, 2023

It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. Day 5: Send a mailed thank you note (consider handwriting the note or having your executive director sign the note for a personal touch). Day 50: Send another piece of mail to let donors know what their gifts helped fund.

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Relationship Donor Gift Retention 52

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. In this post, I’ll explore the fifth strategy. .

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Analytics Strategy Fundraising Benchmark 122

Pamela Grow

OCTOBER 4, 2023

Direct Mail Fundraising Masterclass : The most comprehensive direct mail fundraising class available online for nonprofits wanting to increase revenue and grow relationships by mail. Download Lisa Sargent’s 1-Sheet Swipables, a copywriter’s gratitude grab bag for you to steal with abandon.

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Template Results Fundraising Storytelling 52

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. As a result, our sector’s donor retention stats will decline further. On the plus side, the colors and overall design were fresh and appealing.

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Newsletter Donor Retention Nashville 52

CauseVox

NOVEMBER 19, 2021

The incredible (and fun) Year-End Fundraising Fair had 16 awesome sessions designed to help you raise more online this year-end. Now, you can access: All 16 curated, impact-filled sessions covering topics like direct mail, email marketing, digital fundraising, social strategy, year-end planning tips, retention + more.

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Resource Fundraising Template Mail 89

Nonprofit Tech for Good

JUNE 23, 2020

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. Please see 10 Website Design Best Practices for Nonprofits for further inspiration.

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Practice Online Fundraising Nonprofit 339

sgEngage

JUNE 30, 2021

Increase donor retention. For maximum impact, consider incorporating handwritten elements into a piece of direct mail. Increase donor retention. Donor retention is an essential metric for nonprofit organizations to track. Encourage donors to give more. Inspire others to give. Thank-you gifts.

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Donor Retention Gift Relationship 122

Connection Cafe

NOVEMBER 7, 2017

Consider these tips to increase donor retention: Annual Information: Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. They can also choose when and how often they want to be solicited by adding or removing themselves from mailing lists.

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Retention Donor Guidelines Gift 29

Bloomerang

MAY 26, 2021

Options could include: Direct mail. Once you have their first gift, make sure you work extra hard to bond them to your organization—otherwise retention can be a problem moving forward. It shows that this is a concerted effort on the part of the organization and not just a spam email or junk mail. Peer-to-peer fundraisers.

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Program Donor Tips Channel 117

CauseVox

NOVEMBER 23, 2021

Check out our peer-to-peer primer to learn more, and get started with CauseVox’s intuitively designed platform. A Great Year-End Fundraising Appeal Sets You Up For Donor Retention. And, of course, a strong appeal results in stronger donations, and stronger donor retention. Share Your Fundraising Appeal Through An Email Campaign.

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Fundraising Articulate Audience Story 78

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Retention rate of last year’s campaign donors . Did you meet it or fall short? Were you under budget or over? . After you’ve answered the fundamental “Did we meet our goal?” Total revenue.

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Evaluation Metrics Campaign Fundraising 109

Get Fully Funded

JANUARY 24, 2024

Create a New Donor Welcome Series It’s crucial to start cultivating positive relationships with donors right from the start of their involvement with your nonprofit—after all, the average retention rate of first-time donors is under 20%. About the Author Caitlin leads the brand, creative and overall go-to-market strategy for Redpath.

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Relationship email Donor Wisconsin 59

DipJar

JUNE 20, 2023

These may include: Online fundraising Major gift fundraising Event fundraising Direct mail fundraising Corporate sponsorships Grant funding A SWOT analysis can be a useful opportunity to identify your fundraising strengths and weaknesses to develop a stronger foundation for your organization. Where does your nonprofit struggle?

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Analysis Guide Nonprofit Retention 52

Kindful

NOVEMBER 19, 2021

Thanking donors is a common best practice , but thanking volunteers is just as important for retention, appreciation, and morale. . You can even share their stories in your annual report or direct mail communications. . Another simple way to show your appreciation is to design and send them a Certificate of Appreciation.

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Volunteer Giving Gift Phone 125

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts. Online fundraising.

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Strategy Develop Fundraising Nonprofit 103

Bloomerang

JUNE 7, 2022

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . Direct mail provider: You’ll also need a way to send your supporters your annual appeal letters via direct mail.

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Strategy Tips Mail Database 90

Bloomerang

AUGUST 21, 2023

These action steps are designed to correspond with the developmental stage of your fundraising program. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. What next steps can you take to communicate more effectively by email, postal mail, and online?

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Action Report Practice Fundraising 74

Bloomerang

DECEMBER 15, 2023

Your organization Matching gifts lift average donation size, improve retention and donor lifetime value , and open the door to other giving. Corporations Matching gifts improve employee recruitment, retention, and productivity. But at the end of the day, there’s no downside to promoting matching gifts.

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Gift Practice Companies Benefit 93

Neon CRM

JUNE 23, 2023

While finding new members is always a priority, member retention is often overlooked—even though it’s less expensive to retain members than to find completely new ones. If you’re interested in building a thriving base of highly engaged members, retention should be a priority. Retention isn’t a once-a-year event.

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Retention Strategy Nonprofit Mail 52

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . There are three audiences to focus on when (re)designing your mid-level program. Goals + strategies. First, let’s be clear about who we’re talking about.

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America Digital Audience Channel 105

Tech Soup

MARCH 11, 2014

Without any prior donor management experience, you can use Bloomerang to foster higher-value donor relationships through increased donor engagement and donor retention. Its tools let you generate dynamic reports, emails, and direct mail communications. Keep Track of Your Donor Retention. Manage Your Mailings.

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Management Donor Software Hints 58

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. Mind Your Design When you use consistent branding , members will learn to associate your organization with a certain look. When developing the design of your member newsletter, remember that branding matters. Let’s get started!

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Newsletter Content Ideas Tips 52

Qgiv

JUNE 23, 2021

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Direct mail.

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Campaign Effective Fundraising Nonprofit 98

sgEngage

FEBRUARY 17, 2023

Add “subscribe” buttons not only on your website, but also in the footer of your emails, in email signatures, on direct mail QR codes, and in your social media bios. Graphics: Well-designed graphics can make statistics and data compelling, while delivering the transparency your constituents demand. Explore Raiser’s Edge NXT.

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email Communication Effective Fundraising 75

Neon CRM

MAY 3, 2023

You can start by sending an immediate email acknowledgment and then follow up with direct mail for your larger supporters. On top of that, people tend to trust traditional mail more than email. In the for-profit sector, direct mail can have a response rate as high as 37%. That can be used as the database for your mail merge.

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Support Donor Strategy Digital 52

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

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email Marketing Mail Metrics 149

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Neon CRM

MAY 12, 2023

Your membership management software should have some marketing and communications tools—like mail merge—that will help you keep communications personal but accurate. If you’ve sent your letter using direct mail, include a paper copy as well as instructions for those who want to complete the form online.

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Template Free Guide Application 98

Get Fully Funded

SEPTEMBER 16, 2021

Not only will you protect donor data from security threats, but you can increase your overall productivity , appear more professional, and boost donor retention over time. This could include joining a mailing list, following your social media, or making a gift to your cause through your online donation form.

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Process Donation Tips Retention 59