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Colleges & Universities Choose Salesforce to Accelerate Advancement ROI

Saleforce Nonprofit

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. Purdue Increases Productivity.

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign.

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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Design a program that reflects the customized service you want to deliver and the quality of outreach you want to produce. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. They will be representing your organization.

YouTube 221
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

The key, though, is doing it in a way that delivers maximum ROI. The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. This should generate enough data to give you a good sense of your cost per action and ROI.

Facebook 242
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Why You Should Run Your Nonprofit Like a Business

The Modern Nonprofit

You should invest in marketing and the public face of your nonprofit, which includes having a solid brand, advertising, a social media presence, a well-designed website, and a network with whom to share your campaigns. Focus on both short-term and long-term ROI. What is your nonprofit doing to generate long-term ROI?

Business 105
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Guest Post by Gale Berkowitz: Evaluation for Learning

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: This post, Evaluation for Learning , was originally published as a guest post on the Good blog as a response to “ How Might We Celebrate Learning through Evaluation? I tweeted the link to the original and one colleague, Michelle Murrain, wrote a reflection called " Evaluation and Being A Learning Organization.".