The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

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Support Donor Community Retention 52

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in. Let’s dive in!

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Relationship email Donor Wisconsin 59

EveryAction

SEPTEMBER 2, 2022

It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. The click-through rate for mobile fundraising messages was 6.3

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Mobile Digital Fundraising Advocacy 130

Blue Fox

AUGUST 17, 2020

Fundraisers certainly have their work cut out for them this year. All of these make for a super challenging fundraising environment. So, what’s a fundraising organization to do? How much more effective could your fundraising team be?” Coronavirus. Unemployment. Business closures. Natural disasters.

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Money Raise Fundraising Disaster 148

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Fund Donor Strategy Search 52

Bloomerang

AUGUST 18, 2023

There are two alarming trends in the current nonprofit world, and they are profoundly and demonstrably linked. Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year.

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Fundraising Retention Gift Nonprofit 69

Classy

JULY 30, 2021

Review the Latest Donor Trends in Our 2021 Report. 26 Email Subject Lines for Your Fundraising Campaign . Here are some subject lines you can incorporate in your fundraising campaign to make it more effective. Here are some subject lines you can incorporate in your fundraising campaign to make it more effective.

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Sample email Campaign Fundraising 121

Nonprofit Tech for Good

APRIL 17, 2021

With a heightened focus on building new partnerships, the importance of stewardship is often overlooked in corporate fundraising. ” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. 3) Reporting Is Everything!

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Help Retention Tips Template 269

Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. 2) Conversion Rates. By increasing your conversion rate to 1.5% It needs to be combined with the other metrics to provide value.

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Metrics Digital Marketing Retention 318

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donors tell us this all the time, both with words and actions. Donor Negative WORDS.

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Retention Donor Gift Nonprofit 107

Qgiv

JANUARY 24, 2024

No matter where you are on your journey in the nonprofit world, fundraising is the lifeblood that fuels the important, world-changing work you do. Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy.

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Practice Strategy Guide Fundraising 52

sgEngage

MARCH 15, 2024

There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data. Data analytics can help nonprofits examine patterns of behavior among donor groups so the organization can craft a message and a fundraising strategy that will be most relevant.

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Measure Help Analysis Metrics 88

Neon CRM

JUNE 16, 2023

Engaging donors is no simple task. Building long-lasting fruitful relationships with your donors requires diligence, hard work, and careful planning. But if you follow the principles of the donor engagement cycle, you can use them as a framework around which to build the rest of your donor stewardship plan.

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Map Donor Guide Newsletter 52

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

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Communication Personal Donor Nonprofit 59

Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Every visitor of your nonprofit website is a potential donor. Hook Visitors With an Attractive Look and Feel.

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Giving Paypal Gift Mobile 329

Bloomerang

AUGUST 30, 2021

If you’re wondering what the future holds for fundraising, you’re not alone. What might this mean for philanthropy and fundraising moving forward? Fearing the sky was falling, they thought people would hunker down and fundraising would be a disaster. Giving was unevenly directed; donor perceptions of greatest need had an impact.

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Donor Giving Retention Gift 98

sgEngage

JUNE 30, 2021

Without a concrete item or service to offer donors in exchange for their support, what can you do to ensure they feel satisfied with their experience and continuously return to support your programs? Over the years, we’ve learned just how much gestures of appreciation can: Strengthen donor relationships. Increase donor retention.

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Donor Retention Gift Relationship 121

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron LaMonica-Weier , Sr.

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Feeds San Antonio Donor America 82

Pamela Grow

SEPTEMBER 20, 2023

To avoid this issue from happening, you need a strong web design that immediately demonstrates that your organization is credible and deserving of donor support. When your website highlights all of the impactful work you’re doing and creates a positive user experience, you’ll be more likely to convert visitors into donors.

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Websites Donor Strategy Demonstration 52

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. acronym to guide your team through setting the right objectives for your fundraiser.

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Guide Fundraising Mail Metrics 52

DNL OmniMedia

MAY 25, 2023

The donor journey is a lengthy process, ending with a donation, joining a membership program, volunteering, or getting involved in some other way before restarting again. The longer a donor stays with your nonprofit, the more times they’ll be able to complete this cycle, deepening their engagement with your nonprofit.

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Relationship Build Donor Strategy 52

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Personalize donor outreach.

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Donation Strategy Nonprofit Gift 110

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Survey existing donors on what compelled them to support you before. Use statistics to vividly demonstrate the scale of the problem being addressed.

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Lesson Fundraising Digital Test 59

Bloomerang

AUGUST 11, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. It’s just me as DOD, an associate development director, a part-time events manager and an assistant who handles the database and donor acknowledgements. I suggest you go back to your boss and revisit the reason you invested in donor analytics in the first place.

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Analytics Donor Gift Database 63

NonProfit Hub

JULY 22, 2021

Ever wonder if there are things donors want to know but won’t ask? In the midst of a fundraising campaign, you get accustomed to hearing the same questions over and over. Donor meetings can sometimes feel like “kicking the tires” of your cause or project. Once in a while, however, a donor steps outside the norm.

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Donor Philanthropy Project Causes 81

NonProfit Hub

JUNE 12, 2020

There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise during these campaigns, and what your revenue goals are. . However, during these discussions, many organizations ask the same question: “How do we attract more donors?” Call your new donors. .

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Retention Practice Donor Time 82

Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate.

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Storytelling Digital Channel Profile 300

The Science Behind Engaging your Supporters

MARCH 5, 2019

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse.

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Retention Donor Rate Chart 74

Bloomerang

SEPTEMBER 7, 2021

I confess to having a love/hate relationship with fundraising events. I love them as a major donor cultivation tool, but I hate them for everything else! At its best, a nonprofit fundraising event is fun. These events divert attention from one-to-one fundraising efforts, which can be intimidating. Direct costs.

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Analysis Benefit Ratio Fundraising 135

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. What is a major gift?

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Gift Raise Guide Relationship 97

Nonprofit Tech for Good

MAY 31, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. We surveyed over 700 nonprofits to find out what advice they’d give themselves and others about fundraising in the new normal. What would you do differently?

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Survey Virtual Nonprofit Sponsor 337

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Digital Practice Donor Strategy 52

Bloomerang

MAY 25, 2023

Philanthropy is Fueled by Daily Acts of Heroism As a fundraising trainer and consultant who’s had the privilege of working with hundreds of nonprofit leaders and their supporters, I can strongly make the case that the philanthropic sector is full of heroes. I’ll start with an example that’s very close to my heart: fundraisers.

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Philanthropy Gift Demonstration eBook 91

Achieve

APRIL 28, 2022

If you’re looking for your donors, they’re probably on the internet. With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. Keep track of your online donors. . Incentivize donors to give more.

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Donor Tips Online Gift 59

Neon CRM

MAY 3, 2023

Donor recognition is one of the most under-appreciated methods of donor engagement. All your supporters, from your one-time givers to your major donors, should feel appreciated by your organization. Identifying Your Donors Tiers Most organizations will have four levels of donors: one-time, recurring, mid level, and major donors.

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Support Donor Strategy Digital 52

Bloomerang

MAY 6, 2021

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . To understand where we are, including fundraisers and nonprofits, with donor data protection, we have to take a look at what happened in souring the public on the idea that privacy was dead.

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Donor Law Data New York 138

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

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Donation Blackbaud Retention Gift 52