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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Being up to date on fundraising trends for the year ahead is important so you can diversify and maximize your fundraising success!

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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Shows ad performance data like impressions, spend, and demographic reach. Allows viewing ad creatives and analyzing spend patterns over time.

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Here we provide a snapshot of what’s been trending. In February, bucking end-of-year trends, none of these human services sub-categories were searched more often than the arts and culture sub-categories listed above. Photo credit: Pixels Effect via gettyimages The post What’s trending?

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Connecting the dots: Fighting for equity through a data partnership 

Candid

When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.

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Beyond the Venue: Innovative Platforms for Charitable Events

sgEngage

There are always questions about the future of fundraising: What trends will take hold? Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures.

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4 Top Healthcare Technology Trends to Watch in 2023

DNL OmniMedia

With each new advancement, trends in healthcare technology promise to improve standard care coordination and data management for increased patient satisfaction. However, the technological landscape rapidly changes, and some trends will be worth greater vigilance than others. Cloud integration is not limited to direct care providers.

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