12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

Source: 2017 Global Trends in Giving Report. Source: 2017 Global Trends in Giving Report. Rapid population growth and migration is dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them.

The Demographics of Donor Potential

NonProfit Trends

Demographic Fundraising donor trends fundraising Higher EducationThe Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”.

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2018’s Top Trends in Philanthropy

Connection Cafe

Take a look below to discover the Blackbaud Institute’s top trends that reverberated across the social good sector this year. These figures revealed an interesting trend if we take a deeper dive into the data. This trend is increasingly reinforced by large scale giving days like #GivingTuesday where users are motivated to create fundraising pages for their favorite cause.

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Trends: Internet Demographics and Embracing Failure

Frogloop

Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. Marketing Research Online Fundraising Online Marketing Social Networking TrendsThe Millennials, Gen Xers, and the Matures. The are tech savvy. They love their gadgets and are constantly on the web via laptops and mobile devices.

5 Sustainability Trends to Watch Out for in 2021

Nonprofit Marketing Insights by GlobalOwls

5 Sustainability Trends to Watch Out for in 2021. Do you know what sustainability trends you should look out for? As with any other type of business, a nonprofit organization is subject to trends within that sector. And, like all other industries, these trends constantly change.

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Being Open and Personal – Joining the Museum Trends of 2015

Connection Cafe

So when AAM and Blackbaud hosted Trends Watch 2015: Using Open Data and Personalization at Museums with Elizabeth Merritt , Michael Edson , and Stephen Watson , attending it was a definite no-brainer! In case you missed the event, here’s a recap of two of the top trends to watch this year: Open Museums and Content. Nonprofit Marketing #musetech #openglam #trendswatch Arts & Cultural Strategy Tips trends

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Getting Advancement into Gear: A Conversation on Higher Education Charitable Giving Trends

Connection Cafe

All sectors experienced growth in their online giving programs in 2017, showing that this type of giving continues to grow as donors shift in age and other demographics. I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education.

Audience Demographics and the Census: Do We Have a Match?

Museum 2.0

The demographics of the museum visitors would match those of the city at large. The data gets sliced and diced in different ways: to explore motivations for participation , to look at trends over time , to dive into data for specific regions or sectors. The demographic profile of those engaged would match that of the nation/region/city. The demographics are what they are. When we collect demographic data about participants, we measure it against the census figures.

Direct Marketing Trends You Won’t Read About in InStyle Magazine

Connection Cafe

I love fashion trends. However, despite my willingness to dive in and test out the latest trends, I still find myself reaching for the same jeans and black sweater. I don’t mean this to say that the floral crop top will be relegated to the Goodwill rack—it just means I need to find a way to incorporate the new trend with my tried and true style. The same approach can be taken with nonprofit direct marketing fundraising trends.

Corporate Philanthropy as a Business Driver: 2019 Trends and Tactics

Givinga Blog

Both the three Cs and the three Ps are influenced by corporate philanthropy, a trend that will escalate in 2019 as workplace giving becomes an even more important business driver. And, to further improve efficacy, we’ve created custom-designed giving platforms that allow companies to create and manage programs that are tailor made to their specific employee demographic. The post Corporate Philanthropy as a Business Driver: 2019 Trends and Tactics appeared first on Givinga Blog.

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? Tags: future issues conversation starter demographics digital natives research trends youth Ivan Boothe posted a link to this story recently on the Progressive Exchange list.

Calculating Charitable Value

NonProfit Trends

Demographic Fundraising Industry Trends #nptech fundraising lifetime value NPRWe can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.

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Five Trends Shaping a New Reality for Nonprofits

NonProfit Hub

That said, here are five trends that are shaping a new reality for nonprofits everywhere. Shifting Demographics. Make plans to meet me at Cause Camp where I’ll tell you more about how each of these trends may affect your organization. The post Five Trends Shaping a New Reality for Nonprofits appeared first on Nonprofit Hub. Jay Wilkinson is a guest contributor and speaker at Cause Camp 2016.

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Trends in Donor Management

Idealware

As user demand increases, vendors are adapting their donor management system offerings to support mobile devices and cloud computing, one of several recent market trends that are adding value and capability to the software. What are the fastest-moving trends in the donor management world? Many of the vendors who have not yet addressed this trend have stated their intention to do so in the near future. These are the trends, but what’s shaping them?

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Can We At Least Agree on This?

Connection Cafe

Demographic Research & Trends Have you ever used that phrase when negotiating or trying to persuade someone? You were probably trying to find some sort of common ground, right? And then once you found it you could see what the differences were and work from there, yes? It’s a very good strategy and speaks to one of my favorite persuasive theories—Social Judgment Theory, which is primarily credited to Muzafer Sherif.

10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

Demographic Shifts Worldwide. 2017 Global Trends in Giving Report. Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report explores the impact of gender, generation, and ideology upon giving and volunteerism. As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit.

New Study Explores the Undeveloped Value of New Donors

Connection Cafe

Part one of the Blackbaud Institute’s Vital Signs report showed a sector that has both rebounded from and struggled with the immense technological, economic, and demographic disruption that has shaped the world since the Great Recession. Now, in Vital Signs Part 2: The Undeveloped Value of New Donors , these trends are revisited to provide deeper insight into the ways fundraisers can be more successful in this evolving donor landscape.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising

Frogloop

Online Fundraising Integrated Marketing Email Marketing Social Networking Online Marketing Trends Direct Marketing Web 2.0Direct Mail acquisition is one of the most expensive ways to raise money these days. When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. Direct Mail typically generates a 0.5%

Nonprofit Marketing and Fundraising Trends to Look Out for in 2018

ASU Lodestar Center

That is why we have gathered some of the nonprofit marketing & fundraising trends that you should look out for in 2018. You can use these trends to help your organization grow and hit your goals this year. Website encryption has become one of the prime trends for 2018. Although big data has been a trend for the past few years, we can expect that it would slowly enter the scene of nonprofit marketing and fundraising trends as well.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+. Facebook : Fastest growing demographic is 55+.

Weekend Reading: 2012 Trends and Young Adult Programs

Museum 2.0

Each article includes museum examples along with a broader look at the trend. The content is pretty US-specific (especially regarding tax status and education) but the blend of issues makes it more broadly relevant than other reports that focus solely on demographics or technology. Such a diverse group of topics in one report got my mind moving laterally and imagining other trends I might want to follow. Two great museumy reports to brighten your weekend: TrendsWatch 2012.

What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks.

What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks.

Who is on Social Networking Sites?

NonProfit Trends

The recent Pew Internet & American Life Project report, The Demographics of Social Media Users, had many of the trends and findings aren’t shocking but a couple were more or less dramatic than I expected. Emerging Trends Interactive Facebook Pew Internet & American Life Project Social Media Twitter

Questions from Trends Worth Following: Tools for Advanced Social Media Users

Idealware

When we led our free class, Trends Worth Following: Tools for Advanced Social Media Users , on Tuesday, we had a tough time sticking to our ambitious one hour time limit. So while they don''t make up anywhere near the majority of the Facebook population, they are one of the tool''s fastest growing demographics.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+. Facebook : Fastest growing demographic is 55+.

3 Higher Ed Themes Emerging During COVID-19

Connection Cafe

At last year’s CASE/Blackbaud Global Advancement Forum, we discussed demographic trends that will impact higher education. Higher Education coronavirus COVID-19 covid19 Donor Stewardship higher ed trendsThroughout the COVID-19 pandemic, higher education and industry leaders have been collaborating to respond and change course through this time of uncertainty.

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones. Here are five things that all nonprofits should be doing in 2018 to keep up with mobile trends. While there are several possible explanations for this, including the on-the-go nature of mobile browsing and user demographic differences, it highlights the importance of developing effective donation pages to meet the rising mobile traffic.

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What Fundraisers Need to Know About How Women and Men Give During Retirement

Connection Cafe

Single women were the only demographic to actually increase volunteering during this time period. Nonprofit Nonprofit News nonprofit fundraising Nonprofit TrendsThe number of retirees is growing quickly. In the United States, 10,000 Baby Boomers will turn 65 every day through 2030. What do nonprofit fundraisers need to know about how this growing population approaches charitable giving during retirement?

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How Women Lead the Trend Towards Social Media Use via Mobile

NTEN

The latest studies on social media demographics show what we’ve already known for a long time: women dominate social media use. Alex Hillsberg. Journalist. FinancesOnline. A new infographic on how women use social media provides statistics on how they lead the way. Consolidating data from the studies by Pew, Nielsen, and Burst Media, a recently published infographic compared how men and women are changing the social media landscape.

Highlights from EveryAction's Inaugural User Summit

EveryAction

As part of our mission to convene an array of thought leaders and experts in the industry, we also spent time looking ahead to 2018 and covering emerging trends in politics, including the role of fundraising and technology - like shifting demographics in donors, the importance of state races, and maintaining donor confidence. We had a lot of incredible staff sharing their expertise from everything to future trends in fundraising to email deliverability to growing your sustainers.

Top States for Loyal & Wealthy Donors | Nonprofit Trends with.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for Loyal & Wealthy Donors Posted by Steve MacLaughlin on December 14th, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. Compare these trends to your own donor demographics and you will get a lot of value.

npNEXT 2013

Connection Cafe

npNEXT was an experimental event to bring together experts and fundraising leaders from across the nonprofit sector to discuss emerging trends and next practices. Demographic, economic and technological challenges are making it increasingly difficult to raise the money organizations need to meet the ever-increasing demand. Research & Trends communication crowdfunding direct marketing donor retention fundraising npNEXT online giving Social Media

Top States for New Donors & Online Donors | Nonprofit Trends with.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for New Donors & Online Donors Posted by Steve MacLaughlin on November 23rd, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. If you’re using the list and comparing it to your own donor demographics, then you will get a lot more value.

Need-to-Know Data about Generational Characteristics

Frogloop

When you are trying to cultivate donors and activists, and move them up the ladder of engagement, it''s critical to understand your communities'' demographics and not just what campaigns they have donated to in the past or what advocacy actions they have taken. Here''s a breakdown of demographics. Marketing Research Online Advocacy Online Fundraising Trends We''re getting closer to year-end fundraising.

New Study Shows Millennials Want To Make A Global Difference

Frogloop

Millennials are often the target demographic for many nonprofits, as they are known to be the most technologically-savvy with high adoption rates of smart phones, their value of entrepreneurship, and the belief that they can make a local difference, according to the Telefonica Survey. Online Advocacy Online Marketing Social Networking Technology Trends Web 2.0

Dear Nonprofits, Be Fearless

Frogloop

A room full of decision makers must include a representation of the demographic being served. Nonprofit Nonprofit Events Online Organizing Trends nptech This is our final installment of Nonprofit 2.0 keynotes. In the last couple of weeks, we were able to recap Majora Carter and Craig Newmark. And we finally have the workshop session notes up for you to check out. Michael Smith, the Director of the White House''s Social Innovation Fund , spoke to the Unconference after lunch.

5 QUESTIONS with Ed Messman, founder and CEO of Giveo - Boulder Daily Camera

AFP Blog

a former executive at Boulder's HiveLive, an enterprise social software company, Messman noticed the convergence of several market and demographic trends, particularly around philanthropic engagement and giving. 5 QUESTIONS with Ed Messman, founder and CEO of Giveo - Boulder Daily Camera: "Ed Messman has worked with venture-backed, early-stage technology companies for more than 13 years.As

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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Utilize talent that will appeal to your target demographic. For instance, a celebrity or young actor will appeal to the younger demographic.

How Diverse are Social Networks?

Frogloop

LinkedIn has the oldest demographics. Social Networking Trends Web 2.0Out of the top five websites ranked by U.S. traffic it’s social networks networks like Facebook, YouTube, and Twitter that dominate, according to Quantcast, one of the biggest analytics companies for measuring websites. So how diverse are the audiences on some of the most trafficked websites in the U.S.? Women dominate on social networks like Facebook and Twitter.

Employee Engagement Declines to Lowest Point in 8 Years

SocialFish

Quantum Workplace’s 2015 Employee Engagement Trends Report is a comprehensive, annual report that dives into their database of 440,000+ employee surveys to uncover overall employee engagement trends, regional trends, organization size trends, industry trends, and trends by personal and professional demographic—like gender, age, department, and position level. Regional Trends: Midwest Trails Behind; West Improves (pg 17).

Purchase Power: Translating Buying Behaviors into Potential Donor Dollars

Byte Technology

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base. And if said communications manager puts too much emphases on one channel—and not enough on another—they risk losing parts of their demographic that may be vital to raising donations.

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Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth Kanter

This year’s edition, according to a blog post by Jay Baer on Convince and Convert, the headline finding is: For the first time ever, usage of Facebook went down. Usage on Facebook across every age and gender demographic is down and down overall from 67 percent of Americans to 62 percent. Digital Strategy Digital Trends Research Studies Strategy