Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)
The Fundraising Authority
SEPTEMBER 7, 2022
What are their demographics (age, gender, location, industry, interests)? In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. Do you know what types of donors are most likely to give to your organization? Where did they come from?
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