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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

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Take the Guesswork Out of Personalized Gift Array Values

NonProfit PRO

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials and keen insights about the best timing of solicitations.

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

What are their demographics (age, gender, location, industry, interests)? In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. Do you know what types of donors are most likely to give to your organization? Where did they come from?

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Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts

The Modern Nonprofit

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? The secret lies in mastering donor retention and recurring gifts.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Donors are looking to stay connected to and support the organizations they care most about, and a recurring giving program helps donors break a larger gift into smaller, more affordable portions. Peer-to-Peer fundraising can build a major gift pipeline for your organization as well! In return, donors may provide larger gifts.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Matching Gifts: Matching gift opportunities can reinforce the importance of a donor’s immediate support and makes them feel like their contribution is more significant.

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Should You Solicit Donors With Cognitive Impairments?

NonProfit PRO

If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline? The average age of donors is 65. An estimated one in nine people age 65 and older has Alzheimer’s disease.

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