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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Coordinating these channels cohesively – for example, telling one community member’s personal story over email, social media, and direct mail – promotes consistent messaging that reinforces the nonprofit’s brand in the supporter’s mind.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.

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The Next Generation of Giving

ASU Lodestar Center

But I would argue, Generation Y or “millennials”, those born in the 80’s and 90’s, are poised to be the next big thing in charitable giving. Establishing relationships with millennials today can yield immediate results and is absolutely vital to the long-term success of your nonprofit. Like this article? Get another!

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. This shows that appreciation for this communication channel is growing among younger generations. Let’s get started! Contact Us!

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How to Keep Donors Engaged Using Emerging Technologies

Cloud 4 Good

The success of organizations like Pencils of Promise is predicated on the ability to engage, unite, and limit barriers to giving. A large portion of the constituent base is generated by grassroots movements all with unique needs and communication preferences. Understanding and catering to these needs are paramount.

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind. Let’s dive in!

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics.

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