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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Coordinating these channels cohesively – for example, telling one community member’s personal story over email, social media, and direct mail – promotes consistent messaging that reinforces the nonprofit’s brand in the supporter’s mind. Define your metrics of success. What do you want to get out of your year-end campaign?

Practice 239
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Monitor metrics such as engagement rates, content reach, and donor response. By inputting relevant data, the AI can generate nuanced insights that supplement your team’s analysis, thereby informing more holistic decisions. Share any available data or context that can help ChatGPT generate insights.

Digital 295
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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. In addition, fundraisers continue to be more mindful about reaching out to diverse audiences. Doing so will enable you to uncover your next generation of major donors. Donor-advised funds will likely expand in 2024.

Trend 52
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 361
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. Consider the full funnel: Ensure that your ad plan addresses each stage of the donor journey, keeping in mind the importance of specific messaging, targeting and KPIs for each stage.

Fund 52
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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Or, if you want to reach an older demographic, you could share customer testimonials on Facebook to build trust. Consider your audience’s demographics and what type of content is most relevant to them.

Channel 52
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Event Marketing 101 – Guide & Strategies

AccelEvents

Be an active form of revenue generation. Perform powerful lead generation . The value provided will be based on the event’s goal, your attendee demographics, and the types of sessions you host. Be sure to come into your event with growth acceleration in mind. Increase the number of references and partners .

Marketing 119