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Engaging Donors Across Generations On Giving Tuesday and Beyond

DonorPerfect

Understanding your donors’ unique needs and preferences is essential to building lasting relationships. Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. For those new to direct mail , it’s “the process of writing, designing, printing, and distributing hard copy requests for funds to your donors and/or prospective donors.”. But what about people who say that direct mail isn’t worth the investment?

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. When a fundraiser receives a notification that a donor is close to lapsing, they can reach out and reconnect with that donor.

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Are the Majority of Online Donors Liberal Female Gen Xers?

Nonprofit Tech for Good

Liberal female Gen Xers may not be the majority of online donors, but they definitely are the demographic participating most in the 2017 Global Trends in Giving Survey. 79% of survey participants chose online giving as one of two preferred methods of giving. We need more diversity in our survey respondents (!!) 10% in Canada.

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Cryptocurrency Fundraising: A Beginner’s Guide for Nonprofits

Nonprofit Tech for Good

Bitcoin is perhaps the fastest and most tax-efficient way for donors to support nonprofits, but not all nonprofits should accept cryptocurrency. Young Donors: 35% of Millennials bought crypto in 2019. Young Donors: 35% of Millennials bought crypto in 2019. Where do charities find cryptocurrency donors? Give them options.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

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Engaging Your Donor Community: 5 School Fundraising Tips

sgEngage

Simply focus your attention on donor engagement. Whether you’re ready to jump back into in-person fundraising or would rather host a virtual event-free fundraiser , you’ll need tools in place to keep donors’ attention and motivate them to give. Think about the people who make up your community of donors.

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