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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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How to Use Donor Demographics to Inform Your Fundraising Strategies

DonorPerfect

How Much Do Donor Demographics Matter? One of these is the necessity of attracting people to your organization, whether they are consumers or donors. One of these is the necessity of attracting people to your organization, whether they are consumers or donors.

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Free Guide: Attracting & Retaining Donors With Golf

NonProfit PRO

Fundraising boils down to two simple things: finding new donors and keeping existing ones. Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Great news—golf tournaments are avenues to successfully do both!

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3 Questions to Get to Know Your Donor Base Better

NonProfit PRO

If someone asked about your nonprofit's donor's experience, what would you say? Here are tips to get to know your donors and have an answer.

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The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data

NonProfit PRO

They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

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4 Tips to Attract and Retain LGBTQ+ Donors for Your Cause

NonProfit PRO

So, how can nonprofits connect with this growing demographic? And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.