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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Don’t Fear Your Dirty Data

Association Analytics

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.

Data 169
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. Provides information on the ad buyer and funding entities behind political/issue ads. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Along the way, it’s key to track and analyze your campaign’s performance data. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Review your donor demographics. Analyze your online giving trends and engagement metrics. Review your donor demographics.

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Advancing Equity in Philanthropy with Resolve and Resilience: A Call to Action

sgEngage

These include disparities in funding allocation, lack of representation and diversity among leadership, and a tendency to prioritize short-term outcomes over long-term systemic change. This means moving away from rigid funding structures and timelines toward more agile and responsive approaches.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

When you start GivingTuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy with a better chance of success. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). You can create a research-based fundraising strategy. .

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