article thumbnail

[FREE WEBINAR] How to Create Highly Engaging Nonprofit Videos

Nonprofit Tech for Good

Presented by: Doug Scott , Founder & CEO of Tectonic Video. Engagement is the key to effective nonprofit videos. Topic we’ll discuss include: Why video engagement is key and how to measure it. Topic we’ll discuss include: Why video engagement is key and how to measure it. Cost: Free.

Video 343
article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. So, to create Conversions in GA4, we must set up Events and then mark them as Conversions.

Track 255
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Webinar] How to Create a Social Media Strategy for Your Nonprofit

Nonprofit Tech for Good

Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. Which social media platforms to prioritize for your nonprofit. How to create a consistent brand across social media platforms.

article thumbnail

Short Video Made Simple With AI + Canva Bulk Create

Whole Whale

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. But creating a high volume of quality short videos can be time-consuming. In this article, I’ll show you how to use AI and Canva’s bulk create tool to simplify and accelerate your short video production.

Video 52
article thumbnail

Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? No, this isn’t some shady video-based, get-rich-quick scheme. To boil it down: bad video programming is a cost center. Good video programming is a value center.

Content 296
article thumbnail

2D vs 3D: Choosing the Right Animation Style For Your Video

Association TV

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video ( Invisa ).

Video 158
article thumbnail

Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

Video 106