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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 221
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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

To fortify fundraising and impact strategies, embracing emerging technologies is paramount. technology, staff, budget) for each content type. Empowerment through Education: NYU’s Digital Storytelling Course As we culminate our exploration of ChatGPT-powered strategies, it’s imperative to acknowledge the educational aspect.

Digital 299
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. Develop a chatbot that recommends relevant resources, such as whitepapers, webinars, or online courses, based on a member’s current needs and interests. IT, communications, marketing, membership, and finance will likely be involved.

Las Vegas 221
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

Meet with your membership database and marketing team to map the member join process and map the journey. Of course, your organization could opt for a total website redesign, which would presumably help you tackle a whole lot of regrets, challenges, and issues. Where are the friction points? And so and so forth. That’s our expertise !

Websites 272