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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. benefits of direct mail. Personalization.

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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Write professional drafts with A.I.

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Getting started with AI-driven fundraising: crash course

Candid

It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. AI can completely change how nonprofits engage donors and prepare for fundraising appeals. But there’s still a lot of confusion around exactly what AI is and what it does for nonprofits.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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Reimagining the nonprofit annual report

Candid

The annual report has long been considered a must-have for nonprofit compliance and donor stewardship. This summer, we asked a simple question on Facebook: Does a nonprofit need to produce an annual report? and significant print and mailing expenses. They are also typically expensive, labor-intensive, and time-consuming.

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Don’t Be Afraid to Try Direct Response

NonProfit PRO

Direct response is not as sexy as taking donors to the golf course or hosting the annual major donor cruise, but I’m proud of what I do because I have seen the results of the money I have raised over the years. And if someone says to me, “Oh, you do junk mail?” that’s OK.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

The average nonprofit email open rate is 23%. But we have a tendency to leave our common sense at the door when we cross the thresholds of our nonprofit offices. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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