ASU Lodestar Center

MARCH 10, 2011

If you attended the Forum, we would love to hear any success stories you may have as a result of what you learned. We would also be interested to hear any ideas or suggestions you may have for future events of this kind, whether you were able to attend the Forum or not. Central Ave.

Arizona 40

Arizona Americorp Philanthropy Phoenix 40

ASU Lodestar Center

FEBRUARY 17, 2011

The Finalists are: Adoption Coalition of Texas , Austin, Texas Community Voice Mail Federation , Seattle, Washington Feed More, Inc. One of the coolest things about The Collaboration Prize is that the organizers don’t want any of these success stories to be kept a secret. Kellogg Foundation. Richmond, Virginia Graduate!

Collaboration 40

Collaboration Arizona Texas Philadelphia 40

Care2

JUNE 4, 2009

60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Media Social 28

Tech Soup

NOVEMBER 1, 2016

upgrade and UGM Holiday Mailing Case Study. Bamenda, Cameroon: How to Create Digital Stories. Reform Copyright. Bamenda, Cameroon: How to Create Digital Stories. Paul, Minnesota: QuickBooks Made Easy. Las Vegas, Nevada: Cybersecurity for Nonprofits: It's Not That Hard to Be Secure. Vancouver, British Columbia: RE 7.95

Netsquared 36

Netsquared Benin San Francisco United Kingdom 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 6, 2009

She relays a story about how Leonardo Da Vinci freely shared his art work, but closely guarded his scienctific inventions. You let others copy, distribute, display, and perform your copyrighted work — and derivative works based upon it — but only if they give credit the way you request.

Remix 56

Remix License NPO Philanthropy 56

Care2

DECEMBER 28, 2008

Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Here are just some of the ideas found there. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

MAY 1, 2008

If you cant make it to our Meetup, our friends at ePhilanthropy.org ran a great story by See3 , summarizing the top 10 tips for shooting online video. Copyright © 2008, Care2.com I hope to see you there. More frogloop articles on video can be found here. To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Video Advocacy Web 28

See3

AUGUST 9, 2007

I don’t know all of the story but it seems the company has tried to work this out without court, but the Red Cross kept moving ahead. The Red Cross is an example of an organization that needs to get back to their authentic story. The authentic story is about helping people. United Health Care charges $21.00 perscription.

Nevada 40

Nevada License Companies Product 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

Now, if we can’t publish a book in Assamese, but a teacher in Assam wants to do so, she doesn’t have to worry about copyright infringement. We mailed the news bureau which published the article, but were unable to get a response. In our attempt to do so, we have managed to license some of our books under Creative Commons licenses.

India 99

India Strategy Skype Remix 99

ASU Lodestar Center

APRIL 29, 2011

In the case of Los Angeles, a node of domestic violence shelter mailing addresses actually led to a Post Office located in a high-wealth area of the city. I guess that's why we often gravitate to "human interest" stories, where we hear the first-hand accounts of people who are "on the ground." Central Ave.

Los Angeles 40

Los Angeles Research Impact Arizona 40

Care2

JANUARY 15, 2009

Get Interactive: Ask people to take a poll or share a story. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JUNE 30, 2009

People are interested in stories – stories that offer drama, emotion, and human connection. Keep your messaging focused on telling your story and make sure your new activists can see their place in that story. Are those messages contributing to your overall story? 60) Search « How Sticky is Facebook?

Social Media 40

Social Media Advocacy Online Tips 40

ASU Lodestar Center

MARCH 4, 2011

The stories were about Arizona schools and the state of education pertaining to the academic achievement of students and their schools. Consider the following: On the same day in the fall of 2007, two contradictory newspaper headlines accompanied high profile, front-page articles in both the East Valley Tribune and the Arizona Republic.

Research 40

Research Arts Arizona Data 40

Care2

MAY 22, 2009

Also, when appropriate tailor your pitches to broader topics that are generating news and frame your story in a similar context. Make sure that the stories you are sharing or pitching are: Timely and topical Credible Has a human interest angle Good stats Stories that are funny, sad, shocking, or emotional can hook the media too.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 3, 2007

Thursday, May 3, 2007 at 01:31PM | by James OMalley Is your advocacy campaign’s story compelling? May 3, 2007 | Eileen Copyright © 2008, Care2.com Does it make people want to donate or does it make them want to yawn? Find out at Alan Rosenblatts Internet Advocacy Roundtable hosted by Care2! Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

ASU Lodestar Center

FEBRUARY 22, 2011

Did you see that NPR ran a story just today about the latest Kanye West scandal? February 24, 2011 4:32 PM Travis Butterfield said. It involves YouTube AND Twitter. If only he had gotten Facebook involved he would have had the trifecta of social media blunders. Central Ave.

Twitter 40

Twitter Arizona Social Media Philanthropy 40

Care2

APRIL 22, 2009

Jason DeRusha from WCCO news in Minneapolis ( @derushaj ) tweeted that he was looking for sources on a story about lawn signs. so we had a particularly interesting angle for him on the story and I contacted him and was interviewed for the news that night. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Reader Comments (1) Thanks for including this! We are glad people enjoyed the training. I think it went really well!! All rights reserved. All Care2 terms of service and privacy policies apply.

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Reader Comments (1) Thanks for including this! We are glad people enjoyed the training. I think it went really well!! All rights reserved. All Care2 terms of service and privacy policies apply.

Journal 28

Journal Social Media Advocacy Media 28

Care2

MAY 3, 2007

Thursday, May 3, 2007 at 01:31PM | by James OMalley Is your advocacy campaign’s story compelling? May 3, 2007 | Eileen Copyright © 2008, Care2.com Does it make people want to donate or does it make them want to yawn? Find out at Alan Rosenblatts Internet Advocacy Roundtable hosted by Care2! Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

AUGUST 12, 2007

While traditional e-mail continues to be a successful tool, we have to prepare to supplement it with SMS, which is for all intents and purposes the mobile equivalent of e-mail, albeit shorter. But even e-mail is changing. Along with the increased use of SMS and mobile e-mail, people are sharing photos and video files.

Social Network 28

Social Network Mobile Social Media Network 28

ASU Lodestar Center

APRIL 27, 2011

Over the course of the day, there was so much communication going on — networking between nonprofits; sharing of ideas, knowledge, and experiences; and, maybe most thought-provoking, grantees and funders empathetically listening to each others stories and gaining a glimpse into the "other side" of the process. Central Ave.

Phoenix 40

Phoenix Virginia Philanthropy Arizona 40

ASU Lodestar Center

MARCH 25, 2011

Our laid off staff put in over 1000 hours of volunteer time during that period… " Although stories like these are incredibly inspiring, we know that sweat equity is not sustainable; nonprofit professionals can not be volunteers on a permanent basis. Central Ave.

Research 61

Research Arizona Survey Fund 61

Care2

JUNE 21, 2007

Care2 members who clicked through watched a short animated cartoon story about a “Sam Spade”-style detective named “ Sam Suds ,” who defends a family against PVC. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Case Study 31

Case Study Studies Social Media Campaign 31

See3

OCTOBER 25, 2007

My guess is that both contribute to your brand and may make people more likely to give when asked in more traditional ways – direct mail, email, website. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? I don’t think we have the answers yet. Case Soup: Nonprofit Video Secrets Revealed!

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

My guess is that both contribute to your brand and may make people more likely to give when asked in more traditional ways – direct mail, email, website. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? I don’t think we have the answers yet. Case Soup: Nonprofit Video Secrets Revealed!

YouTube 40

YouTube Donation Darfur Google 40

Care2

JULY 10, 2007

I did not out of the blue pull them into the middle of a dramatic story about an old friend whom they did not even know. We often bring up old stories, adding the next chapters and predicting what might happen in the future. ” or stories about our crazy families. Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

FEBRUARY 7, 2009

Resolution One: "I resolve to empower our supporters to tell our story, reach new people and raise funds." February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com I hope any nonprofit looking to find ways to bloster their web presence and embrace more "nonprofit 2.0" All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

JUNE 21, 2007

If theres a story that really puts your nonprofit in the best light possible, make sure thats the story people read first! Copyright © 2008, Care2.com Move the site search up to the top right of the page, freeing up your main content area. Emphasize the most important news items, not just the latest. All rights reserved.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

ASU Lodestar Center

APRIL 13, 2011

Such stories are often treated like the discovery of cockroaches in the kitchen. It can be seen in almost every aspect of philanthropy. Its easy to find news articles that expose fraud, scandal, and dishonesty in the philanthropic and nonprofit sector. We react with immediate revulsion, and often feel sullied and betrayed. "I Central Ave.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

APRIL 14, 2009

Make sure you are hooked up to an RSS reader such as Google Reader or Netvibes to monitor everything from Twitter to Blogs to what stories hit the front page of Digg. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com RSS feeds are your friends. Don’t be a lurker. Use all the mobile features on your phone.

Social Media 35

Social Media Communication Tips Advocacy 35

ASU Lodestar Center

MARCH 11, 2011

William Enright, director of the Lake Institute on Faith & Giving at the Center, states, "Religious nonprofits should be more intentional in sharing stories about how they reach out to address the needs of the larger world." What Next — Charles Best is "Character Approved" Twitter Updates Powered by Blogger. Central Ave.

Research 45

Research Giving Indiana Philanthropy 45

Care2

FEBRUARY 7, 2009

Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com Conference to discuss the importance of incorporating Web 2.0 tools as part of an organization’s communications strategy.

Social Media 31

Social Media Web Advocacy Media 31

Wild Apricot

JUNE 27, 2008

a slogan, perhaps, or a compelling human-interest story â?? E-mail marketing. Copyright © 2008. Your message should be easy to take in, easy to understand, and easy to repeat: clear, concise, and memorable. Grab your audience with something that commands attention â?? application. Associations. Best practices. case studies.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

DECEMBER 4, 2007

The rest is history, but in the next few weeks, the story was in several local newspapers and blogs. Copyright © 2008, Care2.com 60) Search « Care2.com The articles about the ferry all included the petition URL, and it gave us some good grassroots publicity. To create a new comment, use the form below. All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

I had a chance to interview Dan Heath, coauthor of the book Made to Stick, and he suggests that to get an idea sticky there is indeed a formula: SUCCESs (Simple, Unexpected, Concrete, Credible, Emotional, and Story). Id submit that viral and sticky are pretty similar (though not entirely the same). All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28