ASU Lodestar Center

MARCH 10, 2011

If you attended the Forum, we would love to hear any success stories you may have as a result of what you learned. We would also be interested to hear any ideas or suggestions you may have for future events of this kind, whether you were able to attend the Forum or not. Research Friday: "Really, How Many People Volunte. Central Ave.

Arizona 40

Arizona Americorp Philanthropy Phoenix 40

ASU Lodestar Center

FEBRUARY 17, 2011

The Finalists are: Adoption Coalition of Texas , Austin, Texas Community Voice Mail Federation , Seattle, Washington Feed More, Inc. One of the coolest things about The Collaboration Prize is that the organizers don’t want any of these success stories to be kept a secret. Kellogg Foundation. Richmond, Virginia Graduate!

Collaboration 40

Collaboration Arizona Texas Philadelphia 40

Care2

JUNE 4, 2009

60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead?

Social Media 28

Social Media Advocacy Media Social 28

Tech Soup

NOVEMBER 1, 2016

upgrade and UGM Holiday Mailing Case Study. Saint Paul, Minnesota: Treading Lightly | The Delicate Art of Internal Communications. Bamenda, Cameroon: How to Create Digital Stories. Reform Copyright. Bamenda, Cameroon: How to Create Digital Stories. Paul, Minnesota: QuickBooks Made Easy. Wednesday, November 2, 2016.

Netsquared 36

Netsquared Benin San Francisco United Kingdom 36

Care2

MAY 1, 2008

If you cant make it to our Meetup, our friends at ePhilanthropy.org ran a great story by See3 , summarizing the top 10 tips for shooting online video. Copyright © 2008, Care2.com I hope to see you there. More frogloop articles on video can be found here. To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Video Advocacy Web 28

Care2

DECEMBER 28, 2008

Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Here are just some of the ideas found there. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reader Comments (1) Thanks for including this!

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reader Comments (1) Thanks for including this!

Journal 28

Journal Social Media Advocacy Media 28

ASU Lodestar Center

APRIL 29, 2011

In the case of Los Angeles, a node of domestic violence shelter mailing addresses actually led to a Post Office located in a high-wealth area of the city. I guess that's why we often gravitate to "human interest" stories, where we hear the first-hand accounts of people who are "on the ground." Central Ave.

Los Angeles 40

Los Angeles Research Impact Arizona 40

Care2

JANUARY 15, 2009

Get Interactive: Ask people to take a poll or share a story. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JUNE 30, 2009

People are interested in stories – stories that offer drama, emotion, and human connection. Keep your messaging focused on telling your story and make sure your new activists can see their place in that story. Are those messages contributing to your overall story? 60) Search « How Sticky is Facebook?

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MAY 3, 2007

Thursday, May 3, 2007 at 01:31PM | by James OMalley Is your advocacy campaign’s story compelling? May 3, 2007 | Eileen Copyright © 2008, Care2.com 60) Search « New M+R Study: Online Fundraising Tactics -- What Works? Does it make people want to donate or does it make them want to yawn? Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

MAY 22, 2009

Also, when appropriate tailor your pitches to broader topics that are generating news and frame your story in a similar context. Make sure that the stories you are sharing or pitching are: Timely and topical Credible Has a human interest angle Good stats Stories that are funny, sad, shocking, or emotional can hook the media too.

Track 41

Track Social Media Media Advocacy 41

ASU Lodestar Center

FEBRUARY 22, 2011

Did you see that NPR ran a story just today about the latest Kanye West scandal? February 24, 2011 4:32 PM Travis Butterfield said. It involves YouTube AND Twitter. If only he had gotten Facebook involved he would have had the trifecta of social media blunders. Research Friday: "Really, How Many People Volunte. Central Ave.

Twitter 40

Twitter Arizona Social Media Philanthropy 40

Care2

MAY 3, 2007

Thursday, May 3, 2007 at 01:31PM | by James OMalley Is your advocacy campaign’s story compelling? May 3, 2007 | Eileen Copyright © 2008, Care2.com 60) Search « New M+R Study: Online Fundraising Tactics -- What Works? Does it make people want to donate or does it make them want to yawn? Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

ASU Lodestar Center

APRIL 27, 2011

Over the course of the day, there was so much communication going on — networking between nonprofits; sharing of ideas, knowledge, and experiences; and, maybe most thought-provoking, grantees and funders empathetically listening to each others stories and gaining a glimpse into the "other side" of the process. Central Ave.

Phoenix 40

Phoenix Virginia Philanthropy Arizona 40

Care2

APRIL 22, 2009

Jason DeRusha from WCCO news in Minneapolis ( @derushaj ) tweeted that he was looking for sources on a story about lawn signs. so we had a particularly interesting angle for him on the story and I contacted him and was interviewed for the news that night. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com

Social Media 68

Social Media Twitter Action Advocacy 68

ASU Lodestar Center

MARCH 25, 2011

Our laid off staff put in over 1000 hours of volunteer time during that period… " Although stories like these are incredibly inspiring, we know that sweat equity is not sustainable; nonprofit professionals can not be volunteers on a permanent basis. Research Friday: "Really, How Many People Volunte. Central Ave.

Research 61

Research Arizona Survey Fund 61

Care2

JUNE 21, 2007

Care2 members who clicked through watched a short animated cartoon story about a “Sam Spade”-style detective named “ Sam Suds ,” who defends a family against PVC. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

AUGUST 12, 2007

While traditional e-mail continues to be a successful tool, we have to prepare to supplement it with SMS, which is for all intents and purposes the mobile equivalent of e-mail, albeit shorter. But even e-mail is changing. Along with the increased use of SMS and mobile e-mail, people are sharing photos and video files.

Social Network 28

Social Network Mobile Social Media Network 28

Care2

JULY 10, 2007

I did not out of the blue pull them into the middle of a dramatic story about an old friend whom they did not even know. We often bring up old stories, adding the next chapters and predicting what might happen in the future. ” or stories about our crazy families. Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

FEBRUARY 7, 2009

Resolution One: "I resolve to empower our supporters to tell our story, reach new people and raise funds." February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com I hope any nonprofit looking to find ways to bloster their web presence and embrace more "nonprofit 2.0" All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

JUNE 21, 2007

If theres a story that really puts your nonprofit in the best light possible, make sure thats the story people read first! Copyright © 2008, Care2.com Move the site search up to the top right of the page, freeing up your main content area. Emphasize the most important news items, not just the latest. All rights reserved.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

ASU Lodestar Center

APRIL 13, 2011

Such stories are often treated like the discovery of cockroaches in the kitchen. It can be seen in almost every aspect of philanthropy. Its easy to find news articles that expose fraud, scandal, and dishonesty in the philanthropic and nonprofit sector. We react with immediate revulsion, and often feel sullied and betrayed. "I Central Ave.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

ASU Lodestar Center

MARCH 11, 2011

William Enright, director of the Lake Institute on Faith & Giving at the Center, states, "Religious nonprofits should be more intentional in sharing stories about how they reach out to address the needs of the larger world." Research Friday: "Really, How Many People Volunte. Central Ave.

Research 45

Research Giving Indiana Philanthropy 45

Care2

APRIL 14, 2009

Make sure you are hooked up to an RSS reader such as Google Reader or Netvibes to monitor everything from Twitter to Blogs to what stories hit the front page of Digg. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com RSS feeds are your friends. Don’t be a lurker. Use all the mobile features on your phone.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

FEBRUARY 7, 2009

Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com Conference to discuss the importance of incorporating Web 2.0 tools as part of an organization’s communications strategy.

Social Media 31

Social Media Web Advocacy Media 31

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

Museum 2.0

NOVEMBER 30, 2006

The Tate Modern has a great web application where you can create your own collection of six pieces of art around a theme, with your own labels. Maybe this is a copyright issue, but I don't think you can call a guest a "curator" just because you allow them to arrange 6 images for themselves. Sending mail to strangers in museums?

Share 20

Share Second Life Museum Structure 20

Wild Apricot

JUNE 27, 2008

a slogan, perhaps, or a compelling human-interest story â?? Zen and the Art of Non-profit Technology. E-mail marketing. Copyright © 2008. Your message should be easy to take in, easy to understand, and easy to repeat: clear, concise, and memorable. Grab your audience with something that commands attention â??

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

DECEMBER 4, 2007

The rest is history, but in the next few weeks, the story was in several local newspapers and blogs. Copyright © 2008, Care2.com 60) Search « Care2.com 60) Search « Care2.com The articles about the ferry all included the petition URL, and it gave us some good grassroots publicity. All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

I had a chance to interview Dan Heath, coauthor of the book Made to Stick, and he suggests that to get an idea sticky there is indeed a formula: SUCCESs (Simple, Unexpected, Concrete, Credible, Emotional, and Story). Id submit that viral and sticky are pretty similar (though not entirely the same). All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 7, 2009

For example, when NWLC’s Vice President for Health and Reproductive Rights, Judy Waxman, was interviewed on MSNBC in a story about the failings of the individual health insurance market when it comes to women, we ran special ads on keywords we thought people might search for after watching the piece. Has this happened to anyone else??

Google 31

Google Grant Adwords Social Media 31

Care2

MARCH 13, 2009

Social Media Nonprofit Poetry Slam When: Saturday, March 14th from 5:00 pm - 6:00 pm: Room 18BCD Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. All rights reserved.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MAY 4, 2009

And the best way to do that is to connect them your organization by telling them a story. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged. May 24, 2009 | Not for Profit Marketer Copyright © 2008, Care2.com You make them think, feel and care.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. I would love to see more success stories -- post em here! I would love to see more success stories -- post em here!

Social Network 74

Social Network ROI Social Media Network 74