Care2

MAY 3, 2007

Thursday, May 3, 2007 at 01:31PM | by James OMalley Is your advocacy campaign’s story compelling? With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

See3

AUGUST 9, 2007

I don’t know all of the story but it seems the company has tried to work this out without court, but the Red Cross kept moving ahead. The Red Cross is an example of an organization that needs to get back to their authentic story. The authentic story is about helping people. United Health Care charges $21.00 perscription.

Nevada 40

Nevada License Companies Product 40

Care2

MAY 3, 2007

Thursday, May 3, 2007 at 01:31PM | by James OMalley Is your advocacy campaign’s story compelling? With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

JANUARY 15, 2009

Get Interactive: Ask people to take a poll or share a story. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 22, 2009

Also, when appropriate tailor your pitches to broader topics that are generating news and frame your story in a similar context. Make sure that the stories you are sharing or pitching are: Timely and topical Credible Has a human interest angle Good stats Stories that are funny, sad, shocking, or emotional can hook the media too.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Reader Comments (1) Thanks for including this! We are glad people enjoyed the training. I think it went really well!! All rights reserved.

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Reader Comments (1) Thanks for including this! We are glad people enjoyed the training. I think it went really well!! All rights reserved.

Journal 28

Journal Social Media Advocacy Media 28

Care2

APRIL 22, 2009

Jason DeRusha from WCCO news in Minneapolis ( @derushaj ) tweeted that he was looking for sources on a story about lawn signs. so we had a particularly interesting angle for him on the story and I contacted him and was interviewed for the news that night. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com

Social Media 68

Social Media Twitter Action Advocacy 68

See3

OCTOBER 25, 2007

My guess is that both contribute to your brand and may make people more likely to give when asked in more traditional ways – direct mail, email, website. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? I don’t think we have the answers yet. Case Soup: Nonprofit Video Secrets Revealed!

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

My guess is that both contribute to your brand and may make people more likely to give when asked in more traditional ways – direct mail, email, website. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? I don’t think we have the answers yet. Case Soup: Nonprofit Video Secrets Revealed!

YouTube 40

YouTube Donation Darfur Google 40

Care2

JUNE 21, 2007

Care2 members who clicked through watched a short animated cartoon story about a “Sam Spade”-style detective named “ Sam Suds ,” who defends a family against PVC. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. To create a new comment, use the form below.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

AUGUST 12, 2007

While traditional e-mail continues to be a successful tool, we have to prepare to supplement it with SMS, which is for all intents and purposes the mobile equivalent of e-mail, albeit shorter. But even e-mail is changing. Along with the increased use of SMS and mobile e-mail, people are sharing photos and video files.

Social Network 28

Social Network Mobile Social Media Network 28

Care2

JULY 10, 2007

I did not out of the blue pull them into the middle of a dramatic story about an old friend whom they did not even know. We often bring up old stories, adding the next chapters and predicting what might happen in the future. ” or stories about our crazy families. Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

FEBRUARY 7, 2009

Resolution One: "I resolve to empower our supporters to tell our story, reach new people and raise funds." February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. " tactics finds the guide useful in the new year. All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Wild Apricot

JUNE 27, 2008

a slogan, perhaps, or a compelling human-interest story â?? E-mail marketing. Copyright © 2008. Terms of Use Privacy Policy Billing and Refund policy. Your message should be easy to take in, easy to understand, and easy to repeat: clear, concise, and memorable. application. Associations. Best practices.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

JUNE 21, 2007

If theres a story that really puts your nonprofit in the best light possible, make sure thats the story people read first! Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Move the site search up to the top right of the page, freeing up your main content area. All rights reserved.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

MARCH 13, 2009

Social Media Nonprofit Poetry Slam When: Saturday, March 14th from 5:00 pm - 6:00 pm: Room 18BCD Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

APRIL 14, 2009

Make sure you are hooked up to an RSS reader such as Google Reader or Netvibes to monitor everything from Twitter to Blogs to what stories hit the front page of Digg. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. RSS feeds are your friends.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

FEBRUARY 7, 2009

Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Conference to discuss the importance of incorporating Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

DECEMBER 4, 2007

The rest is history, but in the next few weeks, the story was in several local newspapers and blogs. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Care2.com The articles about the ferry all included the petition URL, and it gave us some good grassroots publicity.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

JANUARY 15, 2009

I had a chance to interview Dan Heath, coauthor of the book Made to Stick, and he suggests that to get an idea sticky there is indeed a formula: SUCCESs (Simple, Unexpected, Concrete, Credible, Emotional, and Story). All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

See3

MARCH 12, 2008

Look at how much junk mail you get.” Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

Charity 40

Charity People Giving New York 40

Care2

FEBRUARY 7, 2009

For example, when NWLC’s Vice President for Health and Reproductive Rights, Judy Waxman, was interviewed on MSNBC in a story about the failings of the individual health insurance market when it comes to women, we ran special ads on keywords we thought people might search for after watching the piece. Has this happened to anyone else??

Google 31

Google Grant Adwords Social Media 31

Care2

MAY 4, 2009

And the best way to do that is to connect them your organization by telling them a story. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged. May 24, 2009 | Not for Profit Marketer Copyright © 2008, Care2.com You make them think, feel and care.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 15, 2009

You can embed Google Earth into your website to present information to your community that really helps tell the story of your work and your issue. With the information and story this new map was able to convey, they were able to stop the logging plans. Raising awareness and providing local communities a venue for sharing their story.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. I would love to see more success stories -- post em here! I would love to see more success stories -- post em here!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. I would love to see more success stories -- post em here! I would love to see more success stories -- post em here!

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 7, 2007

The buzz that followed came from the story of the seal hunt being told from a different perspective. People love telling their stories about what theyre doing, it gives them a sense of connection to our organization. People told us that they logged in every day to see if Sunny was OK and to listen to his story.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

JULY 11, 2007

60) Search « The Great Debate: DM vs. JO: Lots of people are concerned the impersonal nature of technology actually makes it harder bring people together to solve problems - its harder to reject a face than an e-mail. Now remember the pre-social media days when everything had to be done by snail mail. How do you respond to that?

Social Media 28

Social Media Authoring Media Advocacy 28

Care2

AUGUST 16, 2008

The great thing about YouTube is that you dont have to produce a glitzy piece to tell a compelling story -- some of the most moving nonprofit videos Ive seen are not beautiful works of cinematography but honest interviews with victims of cancer or raw footage from poverty-stricken nations. All rights reserved.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

The great thing about YouTube is that you dont have to produce a glitzy piece to tell a compelling story -- some of the most moving nonprofit videos Ive seen are not beautiful works of cinematography but honest interviews with victims of cancer or raw footage from poverty-stricken nations. All rights reserved.

YouTube 34

YouTube Video Social Media Advocacy 34

See3

SEPTEMBER 19, 2007

If you have your own matching gift story, leave it in a comment here to share it with your nonprofit colleagues. The more retail donors get the general mailings and emails. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Most of the time people will avoid guilt-inducing situations.

Game 40

Game Pledge Donation Case Study 40

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. I would love to see more success stories -- post em here! I would love to see more success stories -- post em here!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

SEPTEMBER 14, 2007

September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Would you like a share of $5 million? All rights reserved.

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my.

Mail 47

Mail Social Media Online Advocacy 47