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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Contact us.

Marketing 246
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

However, the trick is to shift the conversation from the process to the outcomes. Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. Download our free benefit analysis template and watch a short video that explains how to complete it.

Analytics 169
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Build a Marketing Dream Team—Welcome AI

.orgSource

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. One that comes immediately to mind is the SWOT analysis,” Jane said.

Team 221
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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. Often, in fundraising, people would like to know the ROI of various ways of raising money. What’s the ROI, for example, of your annual gala? Capital Campaigns and ROI. How do you determine your capital campaign’s ROI?

ROI 70
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Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event

Bloomerang

The importance of a cost-benefit analysis for your fundraising strategies. James Greenfield is the guru of fundraising cost-benefit analysis. Donor conversions. Because the anticipated ROI at this point is modest, smart awareness-building strategies are broad brush and relatively inexpensive.

Analysis 136
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ROI for a donor database

Robert Weiner

We need better tools for reporting, analysis, and business intelligence. Even in the situations above, a ROI calculation may be appropriate. The new software may enable my staff to do new things, but without the right people (# and training), upgraded/enhance policies and procedures, data conversion and new reports, etc.

Database 181
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance. As part of your strategic plan, conduct a SWOT analysis with input from across the organization including finance, volunteers, board members, and fundraisers.

Measure 88