Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. It's like a giant combination of influence and karma. Influence: Can you move groups of people, small or large, to take some action? Measure THIS!

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Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. Check it out!

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Web ROI Bookmarking Phase 108

AccelEvents

SEPTEMBER 8, 2020

Building event awareness will spark conversations, shares, and referrals and encourage more people to attend because it is, after all, online, meaning someone can participate from the comfort of one’s living room, from anywhere on earth. . Influencers can casually mention your event or promote it as a must-attend event.

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Virtual Marketing Guide Stream 95

Media Cause

JUNE 28, 2021

If your goal is conversions, Facebook and Search Ads might be a better fit. The objective will help determine what type of ads you will want to run which influences which platforms you use. These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. .

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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AccelEvents

JUNE 21, 2021

Funnel/Sales completion: Now you have completed the sale or conversion. By channeling your leads into your CRM and creating a dedicated, omnichannel marketing funnel, you can offer tailored marketing with a higher conversion rate. Social Media Marketing and Influencer Marketing.

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NonProfit Hub

JULY 9, 2019

You should take advantage of this continuing trend, and adopt a donor database that can track soft credits, have conversations with donors who are already giving through DAFs and entice them to give consistently. The ROI of email marketing is 4 times higher than other marketing strategies such as social media or paid adverts.

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Trend Fundraising Alexa Social Media 73

EveryAction

MAY 23, 2016

Understanding impact in the corporate world means having a great deal of “market awareness” and seeing how the moves you’re making are “moving the needle” and influencing your bottom line. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. Have the right attitude.

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Attitude Interview Job Profit 101

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. You have to listen to what they are saying and not be afraid to jump into a conversation. Finally, you must measure ROI.

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AccelEvents

SEPTEMBER 8, 2020

Building event awareness will spark conversations, shares, and referrals and encourage more people to attend because it is, after all, online, meaning someone can participate from the comfort of one’s living room, from anywhere on earth. . Influencers can casually mention your event or promote it as a must-attend event.

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Virtual Marketing Guide Stream 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

KDPaine's SobCon Roi Of Relationships In Social Media View more presentations from kdpaine. So, headed over to say hello and to hear about her masterclass "ROI of Relationships." There is also a detailed taxonomy for types of social media conversations. Tags: metrics ROI twitter. She gives us some suggestions for tools.

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Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

In fact, it shows that you don’t think you are too important to have relationships with the people you want to influence. Drop them if they don’t and they are not influencers. An organization needs to cultivate relationships with influencers through interaction. Decide how you measure results ( ROI ).

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Twitter Community Profit Organization 112

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of December 2nd).

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Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. This conversation explored common pitfalls to analysis approaches and how to avoid them. This conversation starter was about measuring the impact third party reviewers. This conversation was started by.

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AccelEvents

JUNE 24, 2021

Event marketers have more influence over lead generation and the buying cycle than ever before. . With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. How many conversions come from email?

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Neon CRM

JANUARY 23, 2024

Others may be more comfortable in a one-on-one conversation over coffee or lunch. Having face-to-face conversations with potential major donors (in addition to all the other donor stewardship activities you manage) will be an important part of building these relationships. Why Implement It? Practice Your Pitch What Is This Strategy?

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Gift Strategy Raise Database 52

sgEngage

MAY 12, 2023

To boost revenue for your event and ROI for your sponsors, look for auction software that offers a way to easily track paid and in-kind sponsorships as well as ways to match sponsor contributions to public displays, such as logo sizes. To improve the user experience, look for a provider that offers express check-in and self checkout options.

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Virtual Build Stream Software 72

Givinga

MARCH 5, 2019

Corporate Social Responsibility Facts that Influence SMBs’ Business Success. They’re also leveraging CSR to influence consumer spending, growing their companies and their revenue. That doesn’t mean that the costs associated with CSR (that have traditionally eaten into its influence on profits) have disappeared.

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Tech Soup

MAY 12, 2011

Action can be thought of as creating conversation. One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. While it is obvious that organizations should follow influencers, what about examining who is following you? Granted, that's hard to measure."

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Social Media Twitter Media Social 66

Givinga

MARCH 19, 2019

Fortunately, technology and ROI models have come a long way in the last five to ten years. Create Employee Advocates that Influence Purchases. Employee advocacy programs drive 16 percent better conversion rates and 48 percent bigger deals 4 ; the kind of boost that can make a major difference for SMBs who need to be competitive.

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Software Advocacy Philanthropy Platform 45

NTEN

OCTOBER 19, 2010

If everyone uses the same hastag, all of the data gets grouped together and it makes it easier to follow the whole global conversation, even parts of the conversation you are not actively participating in. Monitoring can deliver real time intelligence to ytou about honest conversations taking place unmediated all over the web.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The Conversational Keynote: Room Configuration Is Key. I’m working on perfecting the conversational keynote. The space where I gave my keynote in Toronto is well designed designed for conversational keynote format. This made it easy for me to get off the stage and wander into the audience to engage them in conversation.

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Charity Conference Org Slides 91

NTEN

NOVEMBER 3, 2008

Determine the ROI of Social Media. NTEN's own Holly Ross suggests a simple formula: (Time & Money Saved + Money Earned) - (Time & Money In) = ROI. All you wannabe bloggers should get a kick out of " The ROI of Blogging " (And you have read Andy Carvin's " 12 Ways to Sell Social Media to Your Boss ", right?)

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Technology ROI Flickr Social Media 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". It's about engagement, referrals, activity, sales, and market and behavioral influences. Conversation: Your placement, status, ranking, perception, and participation in the Social Media sphere.

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Public Metrics ROI Chapter 50

Get Fully Funded

FEBRUARY 22, 2022

Charity Navigator wields a lot of influence in the nonprofit sector with its star ratings that take into account how much an organization spends on overhead. Then, steer the conversation back to your programs. Analyze every fundraising strategy you implement to determine the ROI or Return on Investment.

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Fundraising Charity Mail Nonprofit 132

Connection Cafe

AUGUST 13, 2012

Conversions? If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Similarly, how many retweets? Hashtag mentions?

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. Social Media Metrics: Distributed Influence. Social Media ROI Case Study Slam.

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Connection Cafe

DECEMBER 9, 2019

While our focus here was the conversion to a new tech solution , t hese same lessons can be applied to any change that requires training, whether it’s for a tech solution or no t. . Let them know how much they can , and more importantly , will influence their colleagues. . The Four Stages of Learning .

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

The New Metrics of Scholarly Authority by Michael Jensen published in the Chronicle in June, 2007 describes how scholarly authority is being influenced by Web 2.0. " Geoff Livingston has started a conversation meme here. I learned years ago that technology doesn't drive change as much as our cultural response to technology does.

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Chicago Museum Network Conference 50

Bloomerang

JANUARY 22, 2024

Develop a conflict of interest policy A conflict of interest is any circumstance where an individual’s personal relationships or financial situation could influence their ability to make unbiased decisions on behalf of your nonprofit. They can ensure you’re using the tools to their fullest extent to enhance your ROI.

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Nonprofit Files Policy Software 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Usability is a Conversation. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

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Care2

APRIL 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" RSS feeds are your friends. Be creative and respond to individuals where they are talking about you.

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Social Media Communication Tips Advocacy 35

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2015

Many times we don’t value serendipity because we don’t see an immediate ROI. I’m not arguing for long, pointless, unstructured conversations with everyone you meet. political support and influence. “Always say yes to invitations, even if it’s not clear what you’ll get out of the meeting. . work/life balance.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

As Wendy Harman, Red Cross Social Media Manager, observes, "When Katrina hit, we knew people are talking but we’re not listening to conversation. Identifies influencers. The comments are a focus group with our influencers. Tags: socialmediametrics social media ROI listening. This was over two years ago. Conclusion.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. And if Web 2.0 generators.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

In Meet Generation Y Francine Hardaway interviewed the great (and young) Mark Bao presented right before me, and I was preoccupied - but Francine's presenting style was so engaging and the conversational approach to this session got me so engaged that I forgot I was speaking next. Salaam Garage by Amanda Koster presented her work.

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