Content Strategies for Nonprofit Websites

VisionLink

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website.

Watch Your Content: Protecting Your Website Against Copyright Infringement

Byte Technology

Millions upon millions of websites exist and operate in today’s digital world, offering an endless forum of information, entertainment and so much more. Imagine someone using a piece of text from your website and profiting from the act of doing so.

Top 5 Content Management Systems Drive 62% of Nonprofit Websites [INFOGRAPHIC]

Connection Cafe

Recently, I dug under the web’s couch cushions to understand which content management tools nonprofits are currently using to manage their websites. We found over 90 different content management systems being used by the nonprofits of our study.

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4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

” Organizations are always looking to attract more people to their cause and want their website and social media presence to support that goal. So, here I am contributing my own thoughts into the blogosphere on how to “build more engagement” on your nonprofit website.

3 Reasons Your Nonprofit Website Needs Responsive Design

Connection Cafe

Did you know that organizations update their website, on average, every 2-4 years? While this seems to be quite frequent, and perhaps more often than some of you may like, if you think about your website in terms of technology, four years is a very long time!

Design 240

The Anatomy of a Content Model

Connection Cafe

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model?

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Lessons Learned From Our Website Content Migration

Idealware

Over the past decade, we’ve published a lot of content at Idealware—more than 2,000 articles, reports, blog posts, and other resources—so when we decided to redesign our website, we knew that content migration would be a huge part of the effort. Our new website goes live today.

How to Design Your Nonprofit Website for Better User Experience

Connection Cafe

The other day, my team sat down to research growing trends in web design , and guess what… Most of the articles that surfaced were about the shift from a heavy focus on pure visuals to refocusing attention on creating layouts that present content in an intuitive, efficient, and “delightful” way.

User-Generated Content: Put your constituents to work!

Connection Cafe

For many nonprofits, writing new online content can be a huge burden. It always seems to be the most daunting task in a website redesign project. With User-Generated Content, you can actually rely on your constituents for some of that writing.

How to Rock Your Website Content Planning

Frogloop

All organizations want to have a website that connects with their audience. Imagine how much more impact you could have on the activists, donors, volunteers, and policymakers you seek to influence, if your website content rocked. Define 3-4 Website Goals.

Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise.

Is Your Nonprofit Website Ready for 2017?

Connection Cafe

No matter your mission, having a website that inspires action is crucial to the continued advancement of your cause! Does your website provide an experience that converts interest into action? Is your website responsive?

5 Ways to Make Your Nonprofit’s Website Donor-Friendly

Connection Cafe

They both have websites that do an admirable job of showcasing their impact. Nonprofits have websites in order to fundraise. Sure, websites serve plenty of other needs?—?e.g., And how can a website make charitable giving a given? So how accessible is your website?

4 Strategies For Successful Nonprofit Content Marketing

TechImpact

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. We said it was important, it would boost traffic to your nonprofit’s website, and it even had the potential to increase revenue potential. Producing the right content.

How Healthy is your Nonprofit Website?

Connection Cafe

I’m here today to remind you that your website deserves a bit of attention too…. A couple of months ago, I posted about some new Design Trends for websites. In the last few years, website design has done a 180 to support the rise of the mobile device.

Best Practice Guide to Purposeful Website Wireframes

Connection Cafe

According to Wikipedia, a wireframe is a “visual guide that represents the skeletal framework of a website” If you’re going through a design project, you’ll likely see wireframes after a user research phase and possibly a sitemap phase.

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use different types of content.

Plan for Success: How to Formulate a Content Plan for Your Website

Byte Technology

In the world of websites, content is—and always will be—king. Of course there are obvious times when you want to roll out new content, such as when you debut a new product or product line, want to promote an enhanced service or during times of the year when people shop and buy more.

Tips for A Successful Content Marketing Strategy

Confessions of a Non-Profit Executive Director

You might think that content marketing is based around the blogs, Facebook posts, and web pages that work towards your business goals. Social media marketing, business branding, and high-quality content are essential elements of content marketing, but there’s much more to it.

Mobile Content Strategy

Connection Cafe

I recently attended an excellent webinar with Karen McGrane about Mobile Content Strategy. Karen’s talk encouraged us to think about content in a more holistic way. Author: Lacey Kruger. The funny thing is that there is actually no such thing!

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

6 Website Optimization Tips to Make Your Higher Education Institution Shine

Connection Cafe

Your higher education institution likely has several goals and requirements in mind when building and maintaining your website. Your audience is used to polished, easy-to-navigate online spaces and a mediocre website negatively affects their perception of you. Update Content Regularly.

Nonprofit Website Navigation Optimization Tips

TechImpact

Your nonprofit’s most powerful asset is its website. As a result, it is imperative that your website boast an intuitive navigation system to get the information your website visitors are searching for efficiently. There are plenty of website that boast one of each.

6 Problems Solved By a Written Content Strategy

Connection Cafe

Starting from 1999, FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. That’s also the bad news, if there isn’t a written content strategy in place.

More on Content Strategy

SocialFish

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.

Why Fresh Website Content is a Must

NonProfit Hub

Some people like to get technical when talking about SEO, and while there is a time for that, one of the most fundamental aspects of good search engine optimization is something you can easily accomplish right now: Adding fresh content to your website.

Five models of content curation

SocialFish

I’d love you to take a look at this post by Rohit Bhargava: Five Models of Content Curation. Content curation, or the organizing, filtering and “making sense of” information, is a role every association should be focusing on very consciously by now. How do you define content curation?

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3 Alarming Stats About Nonprofit Content Marketing

TechImpact

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. Fundraising, brand awareness, engagement, supporter loyalty, constituent acquisition, website traffic, volunteer recruitment , or anything else.

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12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. Offering content and information to a demographic or community while asking for nothing in return. Image courtesy of lmsShortSales.

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

4 Ways Nonprofits Can Turn Website Click Data into Actionable Steps

Connection Cafe

Another type of click-throughs, website click-throughs, is still under the radar, though. Some nonprofits spend a lot of time on content and information architecture when redesigning their website. Getting the most from your website is an ongoing process.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.

How to Make Large, Content-Heavy Websites More Engaging & Effective

NTEN

When it comes to creating more engaging, effective websites for the content-heavy crowd, we just need designed solutions that, in the words of Herbert Simon , turn this not-so-great situation into one that’s preferred. content management Web Sites website strategy Communications Matthew Schwartz. Founder, Director of Strategy.

How To Get More Online Donations With Content Marketing

Nonprofits Source

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent?

4 Easy Ways to Prepare Your Website for End-of-Year Fundraising

The Science Behind Engaging your Supporters

One of the most important ways to prepare for the end-of-year fundraising season is updating your website, likely the easiest and one of the most common ways that supporters and the public interact with your organization. Update the content. End of Year nonprofit websites fundraising

Making Your Website Mobile Friendly

NetWits

There’s been a lot of talk about mobile throughout the last few years, but it seems that many of us still struggle when it comes to creating a website that can be read easily by mobile browsers. Internet Mobile #nptech websites

Knitting Together Your Website, Email, and Social Media Content

Beth's Blog: How Nonprofits Can Use Social Media

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You put up a website way back when, then started sending out an email newsletter. Add “share” buttons to your website pages and email newsletters too.

3 Ideas for Inspired Social Media Content

Connection Cafe

I get excited when I see content from nonprofits. Bonus : T his type of spotlight content can boost volunteer and staff recruitment as in this Habitat for Humanity video posted on F acebook : . Curated Content : .

Picture Perfect: 8 Free Stock Photography Websites for Nonprofits

EveryAction

On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd Stock photos are a problem.

Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. We then assign actions to each page/section of content.

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Insider Tips for Nonprofit Content Marketing at Healthcare Organizations

Connection Cafe

Her primary interests include website production and social media. Christina has presented across the country about topics including social media, multichannel marketing, and website management, most recently at Blackbaud’s Conference for Nonprofits. .

How To Create A WordPress Website For Nonprofits On A Budget

Nonprofits Source

Creating a website for your nonprofit can be an intimidating, lengthy, and often expensive process. In this article, I’m going to break down my step-by-step process for building a beautifully designed WordPress website, regardless of your budget. The Best Nonprofit Websites.