article thumbnail

The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Non-arousing emotions, such as sadness or contentment, lead to introspection and repose. Anger, jubilation, fear – these are what psychologists call arousing emotions.

Video 312
article thumbnail

What Chat-First Search Means for Nonprofits (Organic & Ad Grant Traffic)?

Whole Whale

Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Again, Whole Whale’s content is shown as a footnote in the context of a full answer. As chatbots and voice assistants provide direct answers, people may not click through to content.

Search 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Chat-First Search Means for Organic & Ad Grant Traffic for Nonprofits?

Whole Whale

Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Again, Whole Whale’s content is shown as a footnote in the context of a full answer. As chatbots and voice assistants provide direct answers, people may not click through to content.

Search 52
article thumbnail

48 Top Nonprofit Podcasts in 2023

Whole Whale

This renaissance of the medium presents a fantastic opportunity for deeper content to be created and consumed by people interested in the nonprofit world. Podcasting is an incredible medium that was catapulted into mainstream audiences with the success of Spotify buying top podcasts and growth of podcast companies like Gimlet Media.

Podcast 96
article thumbnail

“Black & Proud”

M+R

I recognize what I’ve been given, and it is my job to uplift the voices of others and share my access and resources.” When advocacy groups are successfully leading campaigns to censor and ban books that address race and racism; involve sexual content (e.g.,

Florida 88
article thumbnail

TikTok Strategies for Making a Real Impact

Media Cause

What about staying informed on politics and how to make your voice heard? being the first to share with your followers a piece of breaking news) and creating content to coincide with these trends. #3 3 Use hashtags Hashtags will make your content more discoverable. Want to learn the latest fashion trends? Go on TikTok.

Impact 72
article thumbnail

Why Are So Many Participatory Experiences Focused on Teens?

Museum 2.0

Over the past year, I've noticed a strange trend in the calls I receive about upcoming participatory museum projects: the majority of them are being planned for teen audiences. Why are teens over-represented in participatory projects? Teens are a known (and somewhat controllable) entity. The first of these reasons is practical.

Teen 24