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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Non-arousing emotions, such as sadness or contentment, lead to introspection and repose. Anger, jubilation, fear – these are what psychologists call arousing emotions.

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Visitor Voices Book Club: Talking Back

Museum 2.0

Welcome to the first installment of the Visitor Voices book club. Rather than rehash each of the projects (hint: read the book!), Some were nonsensical, graffiti, or obscenities, but many were comments on the quality and content of the museum generally. What were they about? People had opinions to offer and corrections to make.

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3 Tips You Can’t Ignore in Connecting with Gen Z

NonProfit Hub

Although their power may be limited as adolescents and young teens, their habits will become increasingly important as they enter the workforce and explore their ability to make an impact on the world around them. If visuals matter, authentic content matters more. Content must reach Gen Z where they are. Hint: Social media.).

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