Tech Soup

APRIL 7, 2016

Content marketing is a powerful strategy for increasing the reach and exposure of your nonprofit organization. Content Marketing as a Focus for Smaller Nonprofits. Smaller nonprofits in particular have yet to fully exploit the benefits of content marketing. What Is Content Marketing? What do I mean by content marketing?

Content 36

Content Marketing Ratio Drupal 36

EveryAction

SEPTEMBER 14, 2022

hosting ample corporate philanthropy content on your nonprofit website, sharing educational resources on your organization’s favorite social media platforms, and sending out information in the form of email blasts, digital newsletters, and more. This should likely include?—but but not be limited to?—hosting

Philanthropy 130

Philanthropy Guidelines Grant Instruction 130

Allegiance Group

JUNE 7, 2023

Websites are a tool for people to find information, learn, read the news, donate to causes that matter to them, shop, and more. The higher the contrast ratio of text color to background color, the easier it will be to read. When you’re working on a page with content, typically you’ll have the page title, which should be the largest.

Accessibility 52

Accessibility Websites Images Tag 52

Zen and the Art of Nonprofit Technology

JANUARY 6, 2007

I think that it is certainly possible to disseminate some guidelines (that some people will pay attention to) for the use of the nptech tag that could increase the signal/noise ratio. Technorati Tags: nptech , tagging , folksonomies { 1 trackback } Beths Blog 01.08.07 at 5:46 pm { 1 comment… read it below or add one } 1 Beth 01.08.07

Tag 100

Tag Discussion Folksonomy Taxonomy 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This is the type of news sound byte you will typically see in Alumni magazines or that alums (or their parents) might share with your organizations. You want to celebrate their personal , social, or professional accomplishments. Be sure to use compelling photos and other visuals. pic.twitter.com/PXdIUl0IIQ. or “Love it!”

Practice 107

Practice Tips Social Meme 107

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*. Provides value (relevant content; event reminders).

email 48

email Campaign Test Benchmark 48

Museum 2.0

FEBRUARY 18, 2015

Every few months, a major news outlet does an "expose" about data collection on museum visitors. Last year, there was a HUGE media kerfuffle when people were shocked to learn that they had been "lab rats" for Facebook engineers researching how the News Feed content could impact people''s moods. We''re trying to personalize.

Museum 20

Museum Experiment People Data 20

Care2

APRIL 22, 2009

I was starting to hear more and more about the service (from bloggers and early adopters like Beth Kanter and others), and simultaneously was launching a new website for Wellstone Action that we wanted to be more interactive, and which included a blog. DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JANUARY 6, 2009

Google Analytics has proven particularly helpful for content-based sites and commerce sites. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. Is it to gather donations or content? Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

AUGUST 5, 2021

The good news is that this is not a problem because open rates are fool’s gold. What it does mean is that you need to review your email content, fundraising, and marketing strategy. . Analyze your email data and determine whether your content is mobilizing people to take action. Create compelling content.

email 131

email Change gMail Rate 131

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2012

The Unanticipated Benefits of Content Curation. I was reflecting back to those days and I realized that part of my work included content curation, although at the time I didn’t call it that. I also taught many workshops where I included techniques on how to deal with information overload caused by using the Internet to get our work done.

Content 105

Content Reflection NTEN Benefit 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2007

Alf Gracombe (a relatively new in the nptech blogosphere and whose blog looks promising) suggests that the debate reflects the shifting paradigm away from the more traditional content taxonomies to the emerging folksonomies on today???s And, certainly, it's help me as a news feed to keep abreast of the flow. But give it time.

Guidelines 50

Guidelines Nptech Folksonomy Tag 50

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 264

Social Media Social Chapter Media 264

CauseVox

JUNE 1, 2021

In order to maximize a short attention span, it makes sense to marry visual and written content. 3) Content Marketing. Content marketing is an excellent strategy for cultivating and retaining donors. It uses content as a way to engage, educate, and fundraise. Updates and news. Visual storytelling does exactly that.

Websites 52

Websites Fundraising Site Create 52

Nonprofit Tech for Good

OCTOBER 22, 2012

Yet surprisingly, now 14 months after its release, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed.

Social Media 253

Social Media Social Chapter Media 253

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 210

Social Media Social Chapter Media 210

Bloomerang

JANUARY 7, 2022

Including Giving Tuesday in the subject line immediately shows supporters what the rest of the content will be about. . This shows that you’ve segmented your audience and specified the content of the email. Define Giving Tuesday in the message content. Are you pleased with the content of the confirmation page?

Campaign 99

Campaign Ideas Giving Tips 99

Zen and the Art of Nonprofit Technology

APRIL 8, 2007

Schools have all these legal and political mandates to get this kind of network, and increase their computer:student ratio, and so on. at 4:30 pm Michelle: I wonder what you think of David G’s framing of the content model issue. Mitchell 04.08.07 Catherine 4 Beth Kanter 04.13.07 5 Anonymous 04.14.07 5 Anonymous 04.14.07

Summary 100

Summary Consultant NTC Technology 100

Nonprofit Tech for Good

MARCH 27, 2017

From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. Your donors and supporters like, retweet, +1, and repin positive stories over negative or depressing news stories on a ratio of 5 to 1. Statistics.

Action 100

Action Content Stats Mobile 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Audience Growth (content consumption ??? Some unsubscribe because they feel my blog is too technical and they are looking for pure marketing or fundraising or nonprofit news - and I refer them to other blogs. And, the good news is you can measure it! Last year, I had a ratio of 1.4 Unique Visitors & Feed Subscribers).

Reflection 50

Reflection Measure Technorati ROI 50

Bloomerang

DECEMBER 10, 2021

So if you have to leave early, or maybe you get interrupted, or you just want to review the content, don’t worry, we will get all that in your hands later on today. We love doing these webinars, we got great guest speakers, great content, today is no exception, by any means. . So good news. Steven is amazing.

Money 108

Money Question Raise Video 108

Bloomerang

AUGUST 13, 2021

You’ll be able to review the content, maybe even share it with a friend or a colleague if you want to. So this is really causing a look at the ratio to maybe shift from 85% or maybe even more of your dollars coming from 15% of your donors. . We’ll get all that good stuff in your hands. That always makes us happy.

Method 112

Method Video Giving Nonprofit 112

Bloomerang

AUGUST 13, 2021

You’ll be able to review the content, maybe even share it with a friend or a colleague if you want to. So this is really causing a look at the ratio to maybe shift from 85% or maybe even more of your dollars coming from 15% of your donors. So if you get interrupted or have to leave early, maybe you got another appointment, don’t worry.

Method 52

Method Giving Nonprofit Gift 52