Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

Social Media 237

Social Media Management Media Social 237

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. .” The art of writing good teaser headlines is critical to getting more interaction.

Facebook 112

Facebook Change Profile Impact 112

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. million nonprofits in the U.S. , According to The Urban Institute, there are roughly 1.8

Marketing 205

Marketing Fundraising Test Nonprofit 205

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. For example, individuals who have donated to a nonprofit in the last 12 months. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

NonProfit Hub

MAY 18, 2021

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. This is exactly what we do for our clients at Click Nonprofit. Under Start with Keywords , enter in a few keywords related to your nonprofit. . Think about what they would be searching for on Google to come across the nonprofit’s website.

Grant 54

Grant Google Research Search 54

Tech Soup

JANUARY 19, 2017

Focus on Engaging, Personalized Content in Email. There's a lot of talk about "hyper-personalization" and "dynamic content" in email, but let's keep this simple for those of us with modest budgets and staff. The key to success with email messaging is relevant content and list segmentation.

Digital 36

Digital Marketing Game Headline 36

Connection Cafe

APRIL 29, 2014

I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math. And nonprofit marketing isn’t the warm, fuzzy, “discipline” it once was. Having tangible metrics vs. assumptions enables you to optimize your campaign efforts. .

Marketing 37

Marketing Donor Michigan Test 37

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? Absolutely.

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Google Grant Guide Nonprofit 347

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. How you will reach your target audiences?

Online 71

Online Tips Calendar Test 71

Neon CRM

JUNE 6, 2023

It’s easy to overlook the value of blogging for your nonprofit when you work for hours or days on a post only to get a handful of views. But the thing about blogging is that it’s not just a single piece of content. With all of that, you can build out content ideas for your nonprofit and make that blog go further.

Content 52

Content Ideas Summary Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Without further ado, let’s dive in! What Are Google Ad Grants?

Grant 52

Grant Google Guide Nonprofit 52

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Nonprofits see it as a poor investment of time because they haven’t been able to succeed in the past. The Basics. Campaigns.

Google 52

Google Grant Rate Headline 52

Whole Whale

MARCH 28, 2023

Artificial Intelligence (AI) has taken the world by storm, but as nonprofit professionals, we cannot sit by watching the world evolve without us. AI is becoming the ultimate nonprofit personal assistant. What Are Some “Do’s” When It Comes To Using AI At A Nonprofit? Is AI content from GPT tools detectable?

FAQ 52

FAQ Language Model Nonprofit 52

CauseVox

MAY 11, 2021

Social media remains a powerful force for nonprofits to communicate with their stakeholders and supporters. Too often, nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook and Instagram, counting Twitter followers, obsessing over views on YouTube. Grab Attention.

Social Media 99

Social Media Community Build Media 99

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Neverthirst.

Social Media 109

Social Media Resource Marketing Media 109

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Headlines should be short. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

sgEngage

AUGUST 23, 2023

That’s a nonprofit marketer’s dream! Like any nonprofit grant , rules come along with the Google Grant. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them. Capture attention with your headlines. Getting started can be exciting.

Grant 70

Grant Google Guide Management 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Kaushik's thinking is based on " Occam's Razor Principle " (which boils down to a poetic way of saying " KISS ") The screencast will show some practical examples of how at least one nonprofit organization's web site, the Idealist , is using the software in practice. All the metrics you collect, ask the So What?

Screencast 50

Screencast Analytics Measure Web 50

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Saleforce Nonprofit

MAY 2, 2023

Every nonprofit and grantmaker needs a data strategy. Tracking a few people, dollars, or ideas can be done in many ways, but nonprofits seeking to scale impact need a plan for all that data. How AI tools do the work for you You can’t read a headline these days without AI being mentioned. This can feel daunting, right?

Data 52

Data Nonprofit Digital Metrics 52

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofits Source

SEPTEMBER 8, 2017

As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. That’s to say for every $1.00

email 45

email Marketing Strategy Fundraising 45

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Structure Content With An Introduction, Body, and Conclusion.

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Process Content Digital Marketing 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My This post shares the content and I’ll share a post about the instructional design in a second post. 28% of donors are repeat donors.

Fund 130

Fund Campaign Practice Giving 130

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. The key to success is personalization—segmenting and targeting major donors with content specific to them. Video Stories.

Gift 27

Gift Digital Online Pledge 27

Connection Cafe

DECEMBER 22, 2013

And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog. So what’s a nonprofit to do?

Story 54

Story Nonprofit Social Media Content 54

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. However, if your nonprofit is just starting out online, or has simply never heard of the scheme before, it can be pretty confusing. Google for Nonprofits. The Ad Grant is only accessible with a Google for Nonprofits account.

Grant 40

Grant Google Guide Search 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

The project design is based on the “ Crawl, Walk, Run, Fly” framework that helps each organization incrementally develop the skills and capacity to work as a newtorked nonprofit. The facilitation requires a balance of expert content delivery with being a guide on the side the life up the learning.

Children 106

Children Voice Social Media Utah 106